Do web and app events lose their platform details?

No. Shared event names make comparison possible, while platform, device, app version, and session fields preserve the original context.

Can Hardal work with AppsFlyer or Adjust?

Yes. Keep the MMP for specialist attribution and define which events Hardal sends, stores, or routes so the same conversion is not counted twice.

How are anonymous devices joined?

They are not assumed to be one person. A join requires an approved shared identifier, such as an authenticated account ID, and a permitted purpose.

Where should purchase events come from?

Use the backend system that confirms the transaction, then join it to eligible web or app context with a stable event ID.

Web and app events, one measurement model.

Collect websites, iOS, Android, and backend events in one governed pipeline without flattening the platform context analysts need.

Book a demo Mobile measurement

One contract across every customer surface.

The path an event takes

Source

Web, iOS, Android, and backend

Collect platform events with their original session and device context.

Hardal controls

Schema, consent, and identity

Normalize shared actions while preserving source-specific fields.

Destination

Analytics, ads, MMPs, and warehouse

Deliver the eligible event shape each configured system expects.

Define the event once. Keep the platform context.

Collection, policy, and delivery rules sit in one event path, so cross-platform product teams can see what happens before data leaves.

Cross-platform event contract

Use the same names for shared product actions across web and app, with platform-specific context kept alongside them.

First-party analytics

Analyze web and mobile events in one reporting layer without discarding their source details.

Backend confirmation events

Use server records for purchases, subscriptions, and other actions that require a source of truth.

Approved identity joins

Connect eligible sessions after sign-in or another approved first-party identifier. Anonymous devices remain separate.

Consent-aware delivery

Carry consent state into destination rules rather than assuming every surface permits the same use.

MMP coexistence

Keep a specialist mobile measurement partner while Hardal handles the wider first-party collection and delivery layer.

What joins cleanly

Compare the same product action across web and app.
Tie eligible journeys to backend-confirmed outcomes.
Keep destination ownership clear across analytics and MMP tools.

Teams building with Hardal

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Security controls you can verify

Hardal uses encrypted transport and managed access controls. Its security programme includes ISO 27001, ISO 27701, and ISO 9001:2015 certifications. Check the Trust Center for scope and certificate details.

GDPR ControlsConsent and data protection

ISO 27701Privacy Information Management

ISO 9001:2015Quality Management System

ISO 27001Information Security Management

TLS / SSLEncrypted in transit

Learn more about our security

Questions from cross-platform product teams

Put one web event and one app event side by side.

Bring the schemas and destination map. We will show how to turn them into one governed contract.

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