How D&R achieved 95% data match between web analytics and CRM

The Struggle

D&R faced a critical challenge in their digital transformation journey: their web analytics data didn't match their CRM records, making it impossible to accurately measure campaign performance and customer behavior. Inconsistent conversion tracking, lost customer journeys, and cookie-based tracking failures were creating confusion about true performance and preventing accurate ROI measurement.

The solution was comprehensive cookieless analytics with advanced CRM data synchronization and first-party tracking infrastructure.

Analytica House & Hardal's comprehensive cookieless analytics solution eliminated cookie dependency while achieving perfect synchronization between web analytics and CRM systems.

Key advantages delivered by Hardal:

• Cookieless first-party tracking - Server-side data collection eliminating dependency on third-party cookies and browser limitations
• Advanced data synchronization - Real-time data matching between web analytics and CRM for perfect accuracy
• Direct CRM integration - Web behavior connected directly to customer records with customer identity resolution
• Privacy-compliant infrastructure - KVKK-compliant processing ensuring all data handling meets Turkish privacy regulations
• Future-proof measurement - Cookie-independent infrastructure ready for ongoing privacy regulation changes
• Cross-platform attribution - Complete customer journey tracking across all devices

Implementation Process

• First-party tracking infrastructure was deployed with server-side data collection independent of browser cookies while being KVKK compliant
• CRM integration was established connecting web behavior directly to customer records
• Real-time data synchronization was configured matching web analytics and CRM systems perfectly
• Cross-device tracking was activated following customers across mobile, desktop, and tablet seamlessly

Through partnership with Analytica House, the implementation delivered complete tracking independence from privacy restrictions while building customer trust through ethical data collection.

Results Achieved

• 95% data match achieved between web analytics and CRM records eliminating previous inconsistencies
• Better campaign optimization with advertising platforms receiving complete conversion data for improved targeting
• Accurate ROI measurement enabling marketing teams to calculate true return on investment
• Higher customer lifetime value from better personalization and engagement strategies
• Competitive advantage in leveraging first-party data while competitors struggle with cookie deprecation

D&R has transformed their marketing measurement capabilities, achieving the data reliability needed for confident business decisions in an increasingly privacy-focused digital landscape.