What is Data Hub?

Data Hub is Hardal's centralized dataset creation platform that transforms your raw marketing analytics into custom reports with powerful attribution modeling.

Instead of viewing raw analytics data, you can create custom datasets (reports) that answer specific business questions like "Which marketing channels are driving the most conversions?" or "How do different campaigns perform across different regions?"

Key Capabilities

Custom Report Generation

Create tailored datasets by selecting:

• Events - Choose which user actions to analyze (purchases, signups, page views)
• Date Ranges - Specify the time period for your analysis
• Dimensions - Group data by attributes like source, campaign, country, device, or browser
• Metrics - Measure what matters with counts of events, sessions, or unique users

Attribution Models

Understand which marketing touchpoints deserve credit for conversions:

• First-Click Attribution - Credits the initial touchpoint that brought users to your site. Perfect for measuring awareness campaigns and understanding which channels are best at customer acquisition.

• Last-Click Attribution - Credits the final touchpoint before conversion. Ideal for measuring which channels are best at closing sales and driving immediate conversions.

Common Use Cases

• Campaign Performance Analysis - Track which marketing campaigns drive the most valuable actions
• Channel Attribution - Understand which traffic sources contribute to conversions
• Geographic Insights - Analyze how different countries or cities engage with your product
• Device & Browser Analysis - Optimize user experience based on how people access your site
• Conversion Funnel Reports - Build custom datasets to track user journeys from awareness to purchase

Usage

• Go to your Signal > Analytics > Data Hub
• Click "Create Data Set"

1. Select Your Event - Choose what action you want to analyze (e.g., "purchase")

2. Choose Dimensions - Pick how to group your data (e.g., by source, medium, campaign)
3. Define Metrics - Decide what to measure (e.g., count of purchases, unique users)
4. Apply Attribution - Select which touchpoints should get credit for conversions
5. Generate Dataset - Create a reusable report table that updates on your schedule

Data Hub turns your raw event data into actionable marketing insights, helping you understand what's working and where to invest your marketing budget.