What is Hardal Data Hub?

Data Hub is Hardal's workspace for building datasets and reports from collected marketing and product events. A team can start with a question such as “How many purchases came from each campaign last month?” and choose the event, date range, metric, and grouping needed to answer it.

What goes into a report?

• Events: The actions to count, such as signups or purchases.
• Metrics: Counts, values, sessions, or other available measures.
• Dimensions: Ways to group the result, such as source, campaign, country, or device.
• Attribution: A selected rule for assigning credit to recorded touchpoints when the report calls for one.

The output is only as sound as the inputs. A duplicate purchase can inflate a count; a missing campaign tag can move a sale into the wrong channel. Define the metric beside the report and check totals against source records before using it for a budget decision.

For channel credit rules, see attribution. For mismatched totals, see data discrepancy.