Why and how marketing teams switch to Hardal
Introduction
Hardal is a purpose-built tool for first-party data measurement
Hardal helps marketing, data & analytics, and legal teams streamline their entire data collection and measurement process, from cookieless analytics tracking all the way to managing server-side integrations, data governance, and privacy compliance.
Why do marketing teams switch to Hardal?
Traditional marketing measurement tools suffer from three core problems:
They are not built for privacy-first marketing
Require complex workarounds to comply with GDPR, KVKK and other regulations
They lose significant amounts of data
Ad blockers, ITP, and cookie consent barriers block critical conversion data
They don't scale across platforms
Break down under the complexity of multi-channel attribution
As a result, teams lose visibility into campaign performance and marketing ROI. To regain data accuracy and maintain privacy compliance, companies are switching to Hardal.
Unlock better user privacy controls with server-side measurement
You can control the conditions for data privacy and security by directing the flow of marketing data.
Client-side tagging
Server-side tagging
Benefits:
| Feature | Client-Side | Server-Side (Hardal) |
|---|---|---|
| Data Accuracy | 60-70% | ~99% |
| Performance | Slower | Faster |
| Privacy | Limited compliance | Full compliance |
| Data Control | Limited | Complete |
1. Hardal is specifically built for marketing measurement
Most analytics and tracking tools are created as general-purpose solutions ("All-in-one tool for everything"). They offer endless customization options, but are unable to deliver the specific server-side workflows that modern marketing measurement demands.
Hardal is different. It is specifically designed and optimized for marketing and data teams' workflows from the ground up.
From collecting to connecting and processing data, Hardal streamlines the entire measurement cycle. No matter if it's a simple conversion tracking or a complex multi-channel attribution model, every aspect is purpose-built and fluidly integrated, so that teams can make decisions with urgency and focus.
Who else is switching?
Hardal is the hybrid platform of choice for companies that invest in digital marketing. They choose Hardal to improve their marketing analytics and data quality.
It's never too early or too late to make the switch to server-side. Many companies have been building with Hardal for years, scaling their measurement infrastructure as they grow. Others have recently migrated and are already seeing a step-change in their marketing performance.
Here are a few of the companies that recently made the switch:
How does the switching process work?
We've helped hundreds of marketing teams switch to Hardal, and we've refined the process to be smooth and efficient. Here's how it works:
Initial consultation & free audit
Our team works with you to understand your current setup, challenges, and goals.
Implementation plan
We create a tailored implementation plan for your business, identifying key integrations and requirements.
Setup and configuration
Our team handles the technical setup, DNS configuration, and integration with your existing marketing tools.
Testing and validation
We run Hardal alongside your existing setup to validate data accuracy and ensure everything is working correctly. It took us 1-2 days for most companies.
Live
Once everything is OK, you'll be live on Hardal.
Most customers complete their transition within 1-3 days
Compared to the 4-6 months required for in-house server-side setups like Google Cloud Platform, AWS, Azure, etc., Hardal's guided implementation process gets you up and running quickly with minimal technical overhead.
Key benefits after switching
Complete data ownership
Take control of your first-party data with server-side tracking
Improved conversion accuracy
Recover the 30-40% of conversions lost to ad blockers and ITP
Privacy regulation compliance
Stay compliant with GDPR, KVKK, and other privacy regulations
Faster website performance
Reduce page load times by moving tracking code server-side