Marketing Measurement Built on First-Party Data
See which touchpoints earn conversions, recover signal lost to browsers, and measure web and mobile from one dataset. Hardal collects the data through server-side tracking.
Mobile
Visitors from iOS and Android
Cross-platform
From traffic totals to a single session
Start at the overview, then drill into a single visitor, a single campaign or a single product.
Overview
See visitors, sessions, page views, bounce rate, session duration, devices, countries and acquisition sources in one view. Compare each metric across periods.
Events
Inspect every event collected from your sites and apps, including its context and properties. Filter by type, inspect payloads and compare activity over time before you trust an implementation.
Sessions
Follow one visit from start to finish. Device, location and traffic source sit beside the event timeline, so you can move from a trend to one visitor's session.
Funnels
Build funnels from your own events. Compare conversion and drop-off by acquisition source, device or campaign to find where people leave.
Campaigns
Measure sources, mediums, campaigns and UTMs against sessions and conversions. See which channel drove a sale without letting four ad platforms claim it.
Items
Measure views, sessions, conversions and acquisition sources by item and category. Separate what draws attention from what earns revenue.
Leads
Tie each form submission and captured lead to the session that produced it. Compare lead quality across campaigns, channels and landing pages, not just lead volume.
Attribution
Choose how touchpoints get credit for a conversion. Apply first-click and last-click models across Data Hub and campaign reports, so every channel is measured against the same first-party data.
Advanced Analytics Features
Everything you need for complete visibility into your user behavior
Collect user data without cookies, staying compliant with privacy regulations.
We support iOS, Android for first-party data collection.
Capture any JSON event from websites or mobile apps without rigid data models.
Read reports through the Analytics API, or export raw events to your own dashboards and warehouse.
Track campaigns and attribution with precise first-party data for better marketing decisions.
Track product performance, conversion funnels, and customer lifetime value.
Create a datasets including campaign attribution, retention and insights from your cookieless first-party data
Collect events from GA4 or Meta events alongside your custom tracking implementations.