Shared ecommerce schema
Define purchase, refund, checkout, and product events once, then keep the same field names across storefronts.
One measurement layer. Every brand stays distinct.
Standardize first-party events across storefronts, preserve brand context, and route each approved signal to the right analytics and advertising accounts.
The path an event takes
- Source
Storefront and backend events
Collect the same purchase contract across each brand and market.
- Hardal controls
Brand, market, and consent rules
Preserve ownership and apply the policy attached to each event.
- Destination
Brand-specific accounts
Route eligible events to the configured analytics, ad, and warehouse targets.
One event contract, with every brand kept distinct.
Collection, policy, and delivery rules sit in one event path, so multi-brand ecommerce teams can see what happens before data leaves.
Brand context on every event
Keep brand, storefront, market, currency, and source fields attached through collection and delivery.
Destination routing
Send approved events to the analytics and advertising accounts configured for that brand or market.
Central governance
Apply consent, PII, transformation, and naming rules before data reaches downstream tools.
Storefront comparison
Compare brands on a stable event contract while retaining their original currencies and operating context.
Web and backend reconciliation
Match browser journeys with confirmed orders, refunds, and other source-of-truth events from commerce systems.
What becomes easier to operate
Add a storefront without inventing another tracking schema.
Keep each brand's destinations and permissions explicit.
Reconcile marketing events with confirmed commerce records.
Teams building with Hardal
See all customers
Security controls you can verify
Hardal uses encrypted transport and managed access controls. Its security programme includes ISO 27001, ISO 27701, and ISO 9001:2015 certifications. Check the Trust Center for scope and certificate details.
GDPR ControlsConsent and data protection
ISO 27701Privacy Information Management
ISO 9001:2015Quality Management System
ISO 27001Information Security Management
TLS / SSLEncrypted in transit
Questions from multi-brand ecommerce teams
Map one storefront before standardizing the group.
Bring one event schema, one destination map, and one confirmed order flow. We will show where the shared layer starts.