How Tatilbudur achieved 193% increase in tracked purchase conversions

Tatilbudur, Turkey's most visited travel website with over 50 million annual visits, faced critical obstacles in Meta advertising measurement. Missing significant portions of actual purchase and add-to-cart events due to browser limitations meant they couldn't fully leverage their massive traffic or optimize substantial advertising investments effectively.

The solution was comprehensive Meta Conversions API implementation with advanced server-side tracking and enhanced customer matching.

Why Hardal?

Tatilbudur was struggling with incomplete conversion tracking, limited customer data capture, and poor attribution accuracy—particularly from iOS and Safari users. These data gaps prevented Meta's algorithm from effectively optimizing for conversions.

Hardal's server-side tracking solution, implemented by digital agency Optdcom, transformed incomplete data into actionable insights.

Key advantages delivered by Hardal:

• Server-side conversion tracking - Direct server-to-server integration capturing every conversion with complete accuracy
• Advanced matching implementation - Enhanced customer data capture including email, name, phone, postcode, and surname
• Real-time data processing - Immediate conversion reporting for faster campaign optimization
• Privacy-compliant data collection - First-party data capture respecting user privacy while maximizing marketing effectiveness
• Flexible configuration - Automatic and manual setup modes for maximum data collection

Implementation Process

• Meta Conversions API was integrated with comprehensive server-side infrastructure
• Advanced matching parameters were configured to capture enhanced customer data
• Multi-event tracking was established across the entire customer journey from add-to-cart to purchase
• Real-time performance monitoring was activated for immediate visibility into conversion metrics

The professional implementation by Optdcom, combined with Hardal's robust server-side infrastructure, delivered complete purchase journey tracking and significantly improved campaign optimization capabilities.

Results Achieved

Add to Cart Performance:

• 153.2% increase in tracked add-to-cart conversions compared to pixel-only tracking
• 43% of events now receiving enhanced customer matching data
• Consistent, reliable event tracking across all browsers and devices

Purchase Tracking Excellence:

• 193.2% increase in tracked purchase conversions versus pixel alone
• 19% of purchase events enriched with complete advanced matching parameters
• Enhanced audience building with larger, more accurate custom audiences for retargeting

Business Impact:

• More effective Meta campaigns powered by complete conversion data
• Better ROAS visibility revealing true campaign performance
• Improved customer targeting through enhanced matching
• Strategic marketing decisions supported by complete, actionable data