How Recete.com achieved 9.1/10 event match quality with advanced matching

The Struggle

Recete.com couldn't accurately measure which campaigns drove real purchases. Browser restrictions, ad blockers, and iOS privacy updates prevented pixel fires, while checkout flow interruptions caused critical data loss that made campaign optimization impossible.

The solution was Meta Conversions API implementation with advanced server-side tracking and comprehensive customer matching capabilities.

Hardal's Meta CAPI solution, implemented by 321 Digital, achieved excellent event match quality scores while capturing comprehensive customer data.

Key advantages delivered by Hardal:

• Server-side conversion tracking - Enhanced data capture with excellent event match quality scores (9.1/10 for Add Payment Info, 7.9/10 for Purchase)
• Advanced matching implementation - 43% of Add Payment Info events include comprehensive customer data (email, phone, postcode, surname)
• Privacy-compliant approach - First-party data collection respecting customer privacy preferences
• Reliable tracking - Server-side implementation ensuring no data loss from browser restrictions

Implementation Process

• Meta Conversions API integrated with server-side implementation
• Advanced matching parameters configured capturing email, phone, postal code, and name information
• Real-time data processing activated for immediate campaign improvements

Through partnership with 321 Digital, the solution established robust data infrastructure providing complete, accurate conversion data.

Results Achieved

• 9.1/10 event match quality for Add Payment Info events
• 7.9/10 event match quality for Purchase events
• 43% advanced matching rate on Add Payment Info events with comprehensive customer parameters
• 38% advanced matching rate on Purchase events
• Enhanced campaign performance through better customer matching and Meta algorithm optimization
• Reduced wasted spend as complete conversion tracking ensures budgets flow to top-performing campaigns