Recete.com: From Cookie Dependency to Privacy-First Measurement

Recete.com, Turkey's trusted online destination for health and wellness products, achieved complete analytics independence through 321 Digital's implementation of Hardal's first-party, cookieless tracking infrastructure.

The Challenge

Recete.com faced measurement gaps due to browser privacy restrictions. Safari ITP, Chrome privacy updates, and iOS changes blocked analytics data, creating incomplete customer journey visibility and unreliable attribution that made campaign optimization impossible.

• Incomplete customer journey visibility across health product browsing
• Lost behavioral data from privacy-conscious wellness consumers
• Fragmented session tracking affecting conversion funnel analysis
• Poor multi-touch attribution across health product consideration

Why Hardal?

In partnership with 321 Digital, Recete.com established cookieless analytics independent of third-party cookies while maintaining complete data accuracy.

• Custom domain analytics — Cookieless user identification across all browsers
• Server-side measurement — Unaffected by browser restrictions
• Privacy-compliant first-party data collection — Supporting health and wellness e-commerce growth
• Cross-device attribution — Connecting mobile and desktop journeys

Results Achieved

• Complete elimination of browser-based tracking limitations
• Consistent measurement across all browsers and platforms
• Accurate ROI measurement for health product campaigns with reliable attribution
• Enhanced targeting based on complete behavioral data
• Future-proof analytics resistant to privacy regulation changes

Implementation Partner: 321 Digital Digital Marketing Agency