Server-side conversion tracking
Send consented events to Meta CAPI, TikTok Events API and Google Ads from your server rather than the browser.
Measure marketing beyond browser cookies.
Send consented conversion events server-side, compare platform reports with first-party records, and find where attribution drops.
The path an event takes
- Source
Web and app conversion events
Collect the first-party event and its consent state.
- Hardal controls
Consent and identity rules
Apply the rules before the event moves downstream.
- Destination
Ad platforms and analytics
Send the configured server-side signal and keep a first-party record.
Connect ad platforms to consented first-party events.
Collection, policy, and delivery rules sit in one event path, so marketing teams can see what happens before data leaves.
First-party attribution
Use first-party identifiers and server-side events where third-party cookies are unavailable.
Consent travels with the event
The consent state collected at the source travels with the event and decides what each destination is allowed to receive.
First-party analytics
See the traffic, campaign and conversion events Hardal received, in dashboards you own.
Audience sync
Build audiences from consented events and push them to the ad platforms you already run.
Platform reconciliation
Compare the events Hardal sent with the totals each ad platform reports back.
Where the numbers change
Measure more of the conversions browser-only tags miss.
Send consented server-side signals to ad platforms.
Trace a reporting gap back to the events you hold.
Teams building with Hardal
See all customers
Security controls you can verify
Hardal uses encrypted transport and managed access controls. Its security programme includes ISO 27001, ISO 27701, and ISO 9001:2015 certifications. Check the Trust Center for scope and certificate details.
GDPR ControlsConsent and data protection
ISO 27701Privacy Information Management
ISO 9001:2015Quality Management System
ISO 27001Information Security Management
TLS / SSLEncrypted in transit
Questions from marketing teams
Map your conversion flow before moving it server-side.
Send us your current pixel and consent setup. We will show which destinations move first.