How Akra Hotels achieved complete cross-domain tracking across multiple properties

Akra Hotels operates multiple premium hotel properties across Turkey, each requiring sophisticated tracking infrastructure to measure guest bookings across diverse payment platforms. With separate payment domains for each property, maintaining consistent and accurate first-party data collection presented significant measurement challenges that prevented accurate attribution and optimization.

The solution was comprehensive server-side tracking infrastructure with advanced cross-domain measurement capabilities.

Why Hardal?

Akra Hotels was struggling with lost conversion tracking across different payment domains, broken user journeys when guests moved between main site and hotel-specific payment portals, and incomplete attribution due to session interruptions during checkout flows. Managing nine separate payment domains with consistent tracking was creating critical data gaps.

Hardal's cross-domain tracking solution unified analytics across all hotel properties while building a future-proof, first-party data foundation.

Key advantages delivered by Hardal:

• Cross-domain measurement - Seamless tracking across all hotel properties and nine payment platforms maintaining session continuity
• First-party & cookieless infrastructure - Privacy-compliant analytics independent of browser cookies ensuring data quality
• Server-side tracking - Elimination of client-side limitations and browser restrictions for complete conversion visibility
• Unified tracking framework - Consistent data collection and reporting across entire hotel portfolio
• Complete funnel visibility - Continuous measurement from initial property exploration to final booking confirmation

Implementation Process

• Server-side tracking infrastructure was established eliminating client-side limitations across all properties
• Cross-domain bridging was configured to maintain guest journey integrity through checkout flows
• First-party data collection was implemented ensuring compliance with privacy regulations
• Unified user identification system was deployed connecting guest interactions across all Akra domains
• Real-time analytics processing was activated enabling immediate optimization of marketing campaigns

The comprehensive implementation created seamless domain bridging that maintains continuous session tracking as guests navigate from exploration to booking completion across all hotel properties.

Results Achieved

Data Accuracy & Coverage:

• Complete cross-domain tracking across all hotel properties and payment platforms
• Elimination of session breaks maintaining continuous measurement through entire booking process
• Enhanced conversion visibility capturing previously lost reservation data
• Improved data quality through first-party collection and server-side processing

Hotel Performance Insights:

• Property-level attribution understanding which marketing efforts drive bookings for each hotel
• Booking funnel optimization identifying and addressing friction points in reservation flows
• Channel performance clarity determining most effective marketing channels per property
• Guest journey intelligence revealing how travelers research and book across properties

Business Impact:

• More effective campaigns through better data enabling improved targeting across hotel portfolio
• Enhanced budget allocation with clear property and channel performance metrics informing spending decisions
• Improved guest experiences through complete journey data supporting personalized marketing
• Strategic expansion insights with accurate data supporting business development and property positioning
• Complete conversion path mapping tracking guest journey from first click to reservation

Akra Hotels Portfolio Premium Hospitality Group