How Kant Akademi achieved complete analytics visibility with cookieless tracking

Kant Akademi, a leading online education platform, faced critical analytics challenges as browser privacy restrictions blocked significant student data and limited enrollment funnel visibility. Safari Intelligent Tracking Prevention, Chrome privacy restrictions, and iOS privacy measures were creating incomplete student journey tracking from initial interest to enrollment, with fragmented session tracking affecting conversion optimization.

The solution was comprehensive first-party tracking infrastructure with cookieless analytics, eliminating third-party cookie dependency while capturing complete student engagement data.

Why Hardal?

Kant Akademi was struggling with browser privacy obstacles that prevented complete tracking of the complex multi-step enrollment funnel. Lost engagement data from privacy-focused browsers, unreliable attribution for student acquisition campaigns, and difficulty tracking learning behavior across multiple sessions were limiting their ability to optimize the student experience and measure content effectiveness.

Hardal's cookieless tracking solution established first-party analytics infrastructure that eliminated cookie dependency while maintaining complete student engagement visibility.

Key advantages delivered by Hardal:

• Server-side first-party analytics - Custom domain tracking infrastructure independent of cookies across all browsers
• Cookieless user identification - Persistent identification across registration and course exploration sessions
• Privacy-compliant measurement - Respectful data collection unaffected by browser restrictions
• Cross-device tracking - Connected mobile and desktop learning journeys for complete student visibility
• Enhanced funnel analysis - Accurate tracking enabling enrollment optimization and content effectiveness measurement

Implementation Process

• First-party tracking infrastructure was deployed on custom domain eliminating third-party cookie dependency
• Cookieless user identification was established providing persistent tracking across all browsers
• Server-side measurement was implemented capturing complete behavioral data unaffected by restrictions
• Cross-device tracking system was configured connecting mobile and desktop learning sessions
• Privacy-compliant data collection was activated respecting student preferences while maintaining accuracy

The comprehensive implementation established cookieless analytics that delivers complete student journey visibility from initial interest through enrollment and ongoing engagement.

Results Achieved

Analytics Transformation:

• Complete elimination of Safari and browser-based data loss across all platforms
• Consistent student tracking across all browsers and devices unaffected by privacy restrictions
• Accurate engagement measurement revealing content effectiveness and learning patterns
• Reliable behavioral insights supporting course development and educational strategy

Data Quality Enhancement:

• First-party infrastructure providing superior measurement accuracy independent of cookies
• Complete student journey visibility enabling experience optimization throughout enrollment funnel
• Enhanced insights into learning behavior patterns and high-value engagement activities
• Future-proof analytics resistant to privacy regulation changes and browser updates

Business Impact:

• Accurate ROI measurement for student acquisition campaigns across all channels
• Reliable attribution across extended consideration periods typical of education decisions
• Enhanced targeting based on complete engagement data and learning behavior
• Improved campaign optimization through accurate metrics and funnel analysis
• Strategic competitive advantage through superior measurement capabilities

Kant Akademi
Online Education Excellence