How Arabam.com achieved 80% improvement in conversion tracking across services

Arabam.com, Turkey's first online automotive listing platform founded in 2000, had evolved into a comprehensive automotive ecosystem operating multiple specialized services. Beyond their core listing platform, they run Trink Sat (instant vehicle purchase), arabam.com oto ekspertiz (vehicle inspection), arabam kaç para (market value inquiry), arabam garaj (garage management), and arabam tedarik (corporate procurement). This complex service portfolio created significant challenges for accurate conversion tracking and campaign optimization.

The solution was comprehensive Meta Conversions API implementation with multi-event server-side tracking across all critical conversion points.

Why Hardal?

Arabam.com was struggling with pixel-only tracking limitations that missed critical conversion data across their diverse service offerings. Ad blockers, iOS privacy restrictions, and browser-based tracking were unable to capture complete customer journeys, resulting in lost conversions across different devices and sessions. With millions of users researching vehicles and completing transactions, they couldn't connect marketing touchpoints to actual conversions.

Hardal's Meta CAPI solution delivered comprehensive server-side tracking tailored to Arabam.com's multi-service ecosystem, eliminating browser-based data loss entirely.

Key advantages delivered by Hardal:

• Multi-event server-side tracking - Complete coverage across PageView, Purchase, and custom Trink_Sat_Teklif (instant offer) events
• Advanced customer matching - Rich data capture including email, name, gender, phone, location across all conversion types
• Automated server-side data flow - Direct server-to-server architecture bypassing browser limitations completely
• Cross-service attribution - Unified tracking across listing platform, instant purchase, inspection services, and corporate procurement
• Privacy-compliant architecture - Complete data capture regardless of user device, browser settings, or ad blockers

Implementation Process

• Meta Conversions API was deployed with complete server-side tracking across three critical conversion events
• Multi-event architecture was established for PageView, Purchase, and Trink_Sat_Teklif instant purchase offers
• Advanced matching was configured with tailored customer data capture for each conversion type
• Server-to-server integration was implemented ensuring reliable data flow independent of browser configurations
• Automated data enrichment was activated for real-time customer information capture and transmission

The comprehensive implementation ensured complete conversion capture across Arabam.com's entire automotive services ecosystem, from vehicle browsing to final purchase and instant offer requests.

Results Achieved

Conversion Tracking Enhancement:

• 22.8% increase in tracked Purchase conversions compared to pixel-only implementation
• 80.1% improvement in PageView conversion capture, revealing previously invisible user engagement
• 23.8% increase in tracked Trink_Sat_Teklif instant purchase offer events
• Substantially more data provided to Meta's algorithms for campaign optimization

Business Impact:

• Complete conversion tracking enabling more accurate ROAS measurement and campaign attribution
• Improved targeting precision and reduced cost per acquisition through better algorithm optimization
• Significantly improved lookalike audience quality from richer customer matching data
• Strategic insights for resource allocation and service optimization across the automotive ecosystem
• Enhanced tracking infrastructure supporting continued innovation in automotive commerce

Arabam.com Services: Listing Platform • Trink Sat • Oto Ekspertiz • Arabam Kaç Para • Arabam Garaj • Arabam Tedarik