How Arabam.com achieved 80% improvement in conversion tracking across services

Arabam.com, Turkey's first online automotive listing platform founded in 2000, had evolved into a comprehensive automotive ecosystem operating multiple specialized services. Beyond their core listing platform, they run Trink Sat (instant vehicle purchase), arabam.com oto ekspertiz (vehicle inspection), arabam kaç para (market value inquiry), arabam garaj (garage management), and arabam tedarik (corporate procurement). This complex service portfolio created significant challenges for accurate conversion tracking and campaign optimization.

The Challenge

Arabam.com was struggling with pixel-only tracking limitations that missed critical conversion data across their diverse service offerings:

• Ad blockers and iOS restrictions — Significant portions of conversion data lost
• Multi-service complexity — Six different services requiring unified tracking
• Cross-device attribution gaps — Users researching on mobile, converting on desktop
• Incomplete customer journeys — Marketing touchpoints disconnected from actual conversions

Why Hardal?

Hardal's Meta CAPI solution delivered comprehensive server-side tracking tailored to Arabam.com's multi-service ecosystem, eliminating browser-based data loss entirely.

Key advantages delivered by Hardal:

• Multi-event server-side tracking — Complete coverage across PageView, Purchase, and custom Trink_Sat_Teklif events
• Advanced customer matching — Rich data capture including email, name, gender, phone, location
• Automated server-side data flow — Direct server-to-server architecture bypassing browser limitations
• Cross-service attribution — Unified tracking across all services
• Privacy-compliant architecture — Complete data capture regardless of device or browser settings

Results Achieved

Conversion Tracking Enhancement:

• 22.8% increase in tracked Purchase conversions compared to pixel-only implementation
• 80.1% improvement in PageView conversion capture, revealing previously invisible user engagement
• 23.8% increase in tracked Trink_Sat_Teklif instant purchase offer events

Business Impact:

• Complete conversion tracking enabling more accurate ROAS measurement
• Improved targeting precision and reduced cost per acquisition
• Significantly improved lookalike audience quality
• Strategic insights across the entire automotive ecosystem