How Enplus achieved 165% increase in tracked Add to Cart conversions

Enplus, Turkey's premier retailer of premium kitchen products and luxury white goods since 1975, faced significant challenges in accurately capturing their full customer journey across Meta advertising campaigns. Browser restrictions, privacy-conscious users, and ad blocker usage meant a significant portion of actual customer actions went unrecorded, limiting their ability to optimize performance and scale their premium home appliance business effectively.

The solution was comprehensive Meta Conversions API implementation with advanced server-side tracking and enhanced customer matching capabilities.

Why Hardal?

Enplus was struggling with incomplete conversion tracking that prevented full funnel optimization across their multi-brand store chain representing world-renowned brands. Poor visibility into true campaign performance, inability to track customers across different sessions, and limited data for Meta's machine learning algorithms were causing budget misallocation and reduced ROAS.

Hardal's Meta CAPI solution, implemented by Digital House agency, eliminated browser-based data loss and provided comprehensive conversion visibility.

Key advantages delivered by Hardal:

• Advanced server-side tracking - Direct server-to-server conversion tracking capturing complete add-to-cart and purchase events across all user journeys
• Enhanced customer matching - Automatic collection of email, first name, last name, phone, and ZIP code data for improved attribution
• Comprehensive funnel visibility - Full tracking from initial interest to final purchase enabling mid-funnel optimization
• Real-time optimization - Immediate conversion data synchronization for campaign performance improvements
• Enhanced event match quality - Maximum signal strength ensuring Meta receives complete conversion data

Implementation Process

• Meta Conversions API was deployed with direct server-to-server integration eliminating browser-based data loss
• Advanced matching was configured to automatically capture critical customer identifiers
• Comprehensive funnel tracking was established from browsing behavior through purchase completion
• Event match quality optimization was implemented ensuring maximum signal strength to Meta
• Real-time data synchronization was activated for immediate campaign optimization capabilities

With implementation support from Digital House agency, the deployment focused on maximizing conversion visibility across all key customer touchpoints for holistic performance analysis.

Results Achieved

Conversion Tracking Enhancement:

• 165% increase in reported Add to Cart events compared to pixel-only tracking
• 94.1% increase in reported Purchase conversions versus pixel alone
• Substantially improved visibility into complete customer shopping behavior
• Enhanced data quality enabling more accurate performance measurement

Advanced Matching Success:

• 8% of Add to Cart events now include enhanced customer information
• 34% of Purchase events enriched with advanced matching data
• Strong event match quality score of 8.5/10 for purchase conversions
• Improved customer identification enabling better retargeting and lookalike audiences

Business Impact:

• More comprehensive conversion data feeding Meta's optimization algorithms
• Enhanced ability to identify and scale high-performing campaigns with confidence
• Better understanding of customer journey enabling strategic improvements
• Improved confidence in advertising decisions based on complete, accurate data
• Accurate measurement enabling optimal budget allocation across campaigns

Implementation Partner: Digital House
Digital Marketing Agency