How Lilyana Flowers achieved analytics excellence with cookieless tracking

Lilyana Flowers, a leading e-commerce platform for flowers and gifts, faced critical analytics challenges as Safari and browser restrictions blocked significant customer data. Third-party cookie dependency created measurement vulnerabilities, while incomplete analytics affected strategic business decisions and growing privacy regulations threatened their existing infrastructure.

The solution was comprehensive first-party tracking infrastructure with cookieless analytics, eliminating third-party cookie dependency while maintaining complete accuracy.

Why Hardal?

Lilyana Flowers was struggling with privacy restrictions that created measurement vulnerabilities across their e-commerce platform. Safari blocking, third-party cookie dependency, and incomplete analytics were preventing accurate customer journey visibility and affecting their ability to make strategic business decisions based on reliable data.

Hardal's cookieless tracking solution, implemented by Adsera, established first-party analytics infrastructure that eliminated cookie dependency while maintaining complete measurement accuracy.

Key advantages delivered by Hardal:

• Server-side analytics - Custom domain first-party tracking infrastructure independent of browser restrictions
• Cookieless user identification - Persistent tracking across all browsers without third-party cookies
• Privacy-compliant measurement - Complete behavioral data collection respecting customer preferences
• Future-proof infrastructure - Analytics architecture resistant to evolving privacy regulations
• Complete accuracy - Reliable customer journey visibility unaffected by browser restrictions

Implementation Process

• First-party tracking infrastructure was deployed on custom domain eliminating cookie dependency
• Cookieless user identification was established providing consistent tracking across all browsers
• Server-side measurement was implemented capturing complete behavioral data
• Privacy-compliant data collection was configured respecting customer preferences
• Future-proof analytics architecture was activated supporting long-term measurement needs

Working with Adsera, the implementation established cookieless analytics that delivers complete customer journey visibility for strategic e-commerce decisions.

Results Achieved

Analytics Excellence:

• Complete elimination of browser-based data loss across all platforms
• Consistent tracking across Safari, Chrome, and all browsers
• Accurate customer journey visibility enabling strategic business decisions
• Future-proof measurement infrastructure independent of privacy regulation changes

Marketing Performance:

• Reliable ROI measurement across all marketing channels
• Accurate attribution with complete customer data unaffected by restrictions
• Enhanced optimization through reliable metrics and comprehensive insights
• Better targeting based on complete behavioral analytics

Business Impact:

• Privacy-compliant measurement supporting confident business decisions
• Complete customer journey visibility from browsing to purchase
• Strategic competitive advantage through superior measurement capabilities
• Scalable infrastructure supporting continued e-commerce growth

Implementation Partner: Adsera
Digital Marketing Agency