How Lilyana Flowers Achieved 132% Conversion Tracking Improvement with Hardal Meta CAPI

Lilyana Flowers, a leading e-commerce platform for flowers and gifts, transformed their Meta advertising performance through Hardal's advanced server-side conversion tracking with Adsera, achieving remarkable improvements in customer data capture and campaign optimization.

The Challenge

• Incomplete purchase event data due to browser-based tracking limitations
• Lost conversion signals from privacy-conscious customers
• Poor attribution accuracy affecting campaign performance assessment
• Cross-device tracking inconsistencies missing critical customer journeys
• Suboptimal ROAS from incomplete conversion data

Why Hardal?

Working with Adsera, Lilyana Flowers implemented Hardal's Meta Conversions API solution:

• Server-side Meta CAPI — Capturing complete purchase data bypassing browser limitations
• Advanced customer matching — Enhanced matching with expanded customer data parameters
• Real-time conversion processing — Immediate campaign optimization
• Comprehensive event tracking — Across all customer touchpoints

Results Achieved

Conversion Tracking:

• Up to 132% improvement in conversion data capture for specific campaigns
• Consistent 46% to 127% increases across multiple ad sets
• Average 91% improvement in overall conversion visibility
• Elimination of data loss from browser restrictions

Business Impact:

• More accurate ROAS measurement enabling better budget allocation
• Enhanced lookalike audience quality driving new customer acquisition
• Strategic optimization based on reliable performance metrics

Implementation Partner: Adsera Digital Marketing Agency