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App Tracking Transparency, Apple'ın farklı şirketlere ait uygulama ve siteler arasında takip için kullanıcı izni isteme sistemidir.

Attribution assigns conversion credit to recorded marketing touchpoints under a chosen model. The result depends on data coverage, the model, and the attribution window.

Cookieless analytics measures website or app activity without relying on browser cookies. It can still involve personal data and may still require consent.

A custom rule changes how a recorded touchpoint is classified when specified conditions match, such as mapping a known campaign tag to the right channel.

A custom weight assigns a chosen share of conversion credit to positions in a recorded customer journey. The weights are reporting assumptions, not measured causal effects.

A data discrepancy is a gap between reports that should agree, such as GA4, Meta Ads and your order database. Most gaps trace back to definitions, attribution windows or events one tool never received.

Hardal Data Hub lets teams build reports from collected events by selecting a date range, metrics, dimensions, and an attribution view.

An analytics event is a recorded action or state change with a name, timestamp, and optional properties, such as a page view, signup, or purchase.

Event deduplication prevents two reports of one action, such as a browser and server purchase event, from being counted as two conversions.

First-party data is information a business collects through its own interactions with customers or visitors, such as orders, account details, and on-site events.

Privacy-first analytics collects only the data needed for a defined measurement purpose, respects consent choices, and limits access and retention.

Server-side measurement processes events on a business-controlled server before sending permitted data to analytics and advertising platforms.

Server-to-server tracking sends event data directly between backend systems through an API or webhook, without a browser request for that delivery step.

A session groups a user's website or app events into one visit under a tool's start and end rules, often using an inactivity timeout.

Signal optimization improves the quality, timing, and usefulness of the events sent to advertising, analytics, and measurement platforms.

SKAdNetwork is Apple's privacy-preserving app ad attribution framework. It reports eligible installs and later activity through limited postbacks.

Web-to-app is a journey that takes a person from a mobile website into a native app, using a deep link, banner, or install prompt.