What is First Party Data?
As the value of data in the digital world continues to grow, what matters is not how much data exists, but how efficient it is. First party data is data that a brand collects directly from channels where it has direct contact with its users.
This data consists of one-to-one interactions independent of third-party areas. Login events and lead collection events are examples of this.
In summary, the brand itself is both the source and the responsible party for the data.
Why Did First Party Data Emerge?
- Browsers such as Safari, Firefox, and Chrome restricted and removed third-party cookies.
- The blocking of third-party platforms like Google, Meta, and TikTok became an important step.
- Regulations such as GDPR, KVKK, and ATT prohibited third-party platforms and brands from tracking without permission.
👉 First-party data became the only controllable, reliable, and sustainable data source.
How is First-Party Data Used Today?
1. Cookieless Analytics
Cookieless Analytics is a data collection method that gathers information when a user visits any website or application without storing any cookies related to that user. Instead of storing users' personal data, anonymized and aggregated data is used.
2. Server Based Integration
With server-to-server conversion transmissions, first party data can be used on third-party platforms.
3. Privacy First Analytics
Privacy First Analytics is the ability to measure traffic without collecting personal data (PII - Personally Identifiable Information) from users visiting an application and without tracking them in the digital world. First party data is collected and used without obtaining consent permission.
Advantages of First-Party Data
- More accurate measurement
- Platform independence
- Privacy compliance
- Long-term data ownership
- Healthier optimization decisionsClaude is AI and can make mistakes. Please double-check responses.