What is Cookieless Analytics?
Cookieless Analytics is a data collection method that gathers information when a user visits any website or application without storing any cookies related to that user. Instead of storing users' personal data, anonymized and aggregated data is used.
Why Did Cookieless Analytics Emerge?
With evolving and changing marketing regulations, protecting personal data has become mandatory.
Browsers such as Google Chrome, Safari (ITP), and Firefox have started to prioritize user privacy by blocking third-party cookies.
GDPR and KVKK laws have prohibited the collection of user data without obtaining their consent.
Following the introduction of consent mode with these regulations, data from users who rejected cookie consent banners could not be measured accurately.
The combination of these factors led to the emergence of cookieless analytics.
How Does Cookieless Analytics Work?
For any user visiting the site, cookieless analytics:
- Measures instant behavior rather than long-term behavior.
- Masks IP addresses.
- Anonymizes personal data.
- Ends tracking when the user leaves the site, with no connection established to other sessions.
As a result, cookieless analytics shifts focus from the question "who is this person?" to "what is happening on the site?" While individual retargeting becomes more difficult with this method, legal risks are eliminated, traffic from users who do not give cookie consent can be measured, and site performance can be analyzed more accurately.