How We Measure
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Digital marketing

11 episodes7 hr 47 min of it

Performance marketing, the martech stack, and what a marketer’s job becomes when the channels keep moving.

Every episode on this

11 of 33
  1. 3324:55

    Carmelo Squillaci on finding the customers worth winning

    Carmelo Squillaci: Why Your Best Leads Might Not Be Your Best Customers

    Carmelo Squillaci breaks down the product marketing work that happens before a lead becomes a customer worth keeping.

    Carmelo SquillaciB2B SaaS salesDigital marketing

  2. 3223:40

    Suzy Everist on marketing to AI agents

    Suzy Everist: Are We Marketing to AI Agents Now?

    Suzy Everist talks about the change from marketing only to people to marketing in a world where AI agents also read, compare and recommend products.

    Suzy EveristArtificial intelligenceDigital marketing

  3. 2540:03

    Ayşegül Göktaş Eroğlu on AI inside a large company

    Ayşegül Göktaş Eroğlu: Yapay Zeka, Dijital Pazarlama ve Geleceğin İş Gücü

    Ayşegül Göktaş Eroğlu has been at Arçelik for nine years and explains how change actually gets through a large organisation: not with announcements, but by running small trials and showing the result.

    Ayşegül Göktaş EroğluArtificial intelligenceDigital marketing

  4. 2454:38

    Rıza Doruk Ercan on 15,000 martech tools and agentic commerce

    Rıza Doruk Ercan: Martech, Performans Pazarlama ve Agentic AI

    Rıza Doruk Ercan came into martech from performance marketing, and opens by pointing out there are around fifteen thousand tools in the market: you cannot be an expert in any meaningful fraction of…

    Rıza Doruk ErcanDigital marketingArtificial intelligence

  5. 2259:13

    Özgür Mert Sarıgül and Fatma Yalçın on going into business with a friend

    Özgür Mert Sarıgül & Fatma Yalçın: Ajans Dünyası, Ortaklık Dinamikleri ve Yapay Zeka

    The first episode with two guests.

    Özgür Mert Sarıgül, Fatma YalçınAgencies and partnershipsDigital marketing

  6. 2153:35

    Ozan Uysal on AI decisions made out of FOMO

    Ozan Uysal: Yapay Zeka, FOMO ve Girişimcilikte Yeni Dönem

    The episode opens on Netflix redesigning its shows around shorter attention spans, and connects that to the same fragmentation at work.

    Ozan UysalArtificial intelligenceBuilding from Turkey

  7. 2031:07

    Ertuğrul Yıldız on running three brands at once

    Ertuğrul Yıldız: Dijital Pazarlamanın Bugünü ve Geleceği

    Ertuğrul Yıldız introduces himself as a father of a daughter first and a digital marketer second, and the episode opens there.

    Ertuğrul YıldızDigital marketingArtificial intelligence

  8. 1638:50

    Emre Ertaş on CRO, and being multidisciplinary by necessity

    Emre Ertaş: Veri Odaklı Düşünme, Dijital Dönüşüm ve Tüketici Davranışlarının Geleceği

    Emre Ertaş opens by describing CRO as an odd discipline that holds front end, UX and analytics together, and explains that he became full stack because nobody was managing the gaps between them.

    Emre ErtaşData and measurementE-commerce

  9. 1332:36

    Gözde Elönü on trends, Labubu and who furnishes a home now

    Gözde Elönü: Trendler, Tüketici Davranışları ve Sosyal Medyanın Gücü

    Gözde Elönü works in marketing at English Home, and this episode is about where trends come from and how far ahead the retail calendar has moved.

    Gözde ElönüE-commerceDigital marketing

  10. 1242:32

    Selim Tekay on planning a year ahead for Black Friday

    Selim Tekay: E-Ticaretin Geleceği ve Pazarlama Stratejileri

    Selim Tekay has worked on the ad network, agency and brand sides of e-commerce.

    Selim TekayE-commerceDigital marketing

  11. 101:05:51

    Cemil Toksöz on retail media and the AI overpromise

    Cemil Toksöz: Yapay Zeka Dijital Pazarlamayı Köreltiyor Mu?

    Cemil Toksöz has spent fifteen years on the agency, brand and now technology side of digital marketing.

    Cemil ToksözDigital marketingArtificial intelligence