Emre Ertaş on CRO, and being multidisciplinary by necessity

Greetings everyone. Welcome everyone to the new episode of our podcast . We don't count them anymore. We're just giving it a name. And our guest this week is Emre Ertaş. Greetings, Emre. How are you? Hello. I am good. Thanks. Berkay, how are you? Hello Barış. That's great! Barış, how are you doing ? How's it going? Very good. We couldn't film for about a week. So it's good to be back here again.

My perspective is a little different. It's not the angle I always use. Teoman, bless him, made me something using a 3D printer . He placed the phone, which he was going to attach to the monitor, on top of it . He's doing something from there right now. Absolutely, we are at the pinnacle of technology. Let me put it this way . There's nothing we can't do .

I'll ask you something right away because I'm curious. From what I've seen, people who are very tech-savvy tend to fall into two categories: some want their whole house to be technologically advanced, while others think the only smart thing in their house is the printer. He's the type who would put a gun next to that printer, so that if it makes a strange noise, he can shoot it and smash it to pieces—a bit more of a paranoid type.

I was curious because we're all very familiar with technology . So where are you at with this thing? on the line. This is what happens to me. I really love electronics, especially parts like this . We already talked about this before I started the podcast, for example, I have music equipment and things like that. I really liked the things they used to hold onto at work, and I would buy them from time to time.

But then things started to get very complicated . So, I've started to stop using everything I buy. I would buy them and not use them. Then, for the last 5 years, I haven't bought anything, man. You know, that little thing that would be useful in between uses, but I don't use it anymore; after a while, I found different, more organic solutions instead. I don't know, maybe I did something to the cable, tied it somewhere, and secured it to create a cleaner look or something.

But like I said, after a certain number of years I realized I was spending more money but not using it at all, so for the last 5 years I haven't bought anything at all . It's a small part, a tool, a holder. For example, making it 3D makes more sense. As Berkay said, I can say that making or having something made with 3D printing is becoming more enjoyable than buying it .

I'm even thinking about buying a 3D printer myself. Speaking of the past... Let's buy it, Emre, my partner. I think we'll print something. Last July I tried to get into something, somewhere. Honestly, I didn't get anything out of spinning the wheel . It's like this kind of theme. Oh, it's from China, China, China, you know, those small trinkets and beads, apparently they're the only ones selling them.

Well, I couldn't get it. That 's why it makes more sense to do it yourself. Absolutely, bro. So Temu's marketing and recommendation engines work so differently that they try to give the discount to even the person who doesn't want it, and make them feel that way . They're creating some ridiculous thing with headphones, basically. That's so ridiculous, I mean, they can't even use that discount, it's unbelievable, that's not marketing at all.

That's now the ridiculous version of gamification . So, it's like they're handing out money and all that, but spinning that wheel doesn't exactly release dopamine in people. Because, I swear, I was stressed out. Will I receive the money now? Yes. So, I mean, I couldn't get the items I added to the cart to the checkout page, which was much worse; the CRO (Customer Relationship Management) part was actually working a bit incorrectly .

So, the people who do this job best are... well, as I've always said in my writings from the beginning. Amazon and eBay are always trying to do this right, and they're the best at it, in terms of growth and CO2 and gamification; there's nothing better. China has really shown the Chinese side of things in practice, even in implementation; they've conveyed that feeling. That's absolutely true. I deleted it too, by the way, just like you said.

I don't want a discount. I wanted to buy this product and I came here for it, but I couldn't and I closed the page because I couldn't buy anything. But lately, people have been buying really high-quality products from places like Temu, and that makes me feel... Oh man, use it! I think... well, using that theme is a bit of an art. As you said, some people are like, "How nice, where did I get this?"

And it's a very irrelevant device. It solves only one problem in the world, and you don't even know you have a problem that needs it. And he says he got it from Temu. I don't have anything like that in July, man. My July is a dump, and I don't understand how people find it. And I really don't understand how people find their way through all those things—spin the wheel, crack an egg, choose something, combine things, and so on— but it seems like something like that.

You need to spend hours on it. Motivation, it has motivation. So if there's a motivation to look for it, you'll find it anyway. So if you have the motivation for something, you'll definitely either do it or find a way to do it. This is one of them . And I don't consider myself someone who shops very well . Every topic. So, as I said, it's a lot about a character.

Since I'm also an impulsive person, I don't really pay much attention to it . I'm looking, maybe there's a 3,000 L discounted price, maybe we know of one. If I searched, I might find a discounted one for 2000 or 3000, but no. I'm not researching this, man. I found. Okay, I'll take it. It's not that I have a lot of money, but I've developed this habit. So, you know, I started going out and buying them too.

So, those kinds of campaigns, like "it'll be at your door tomorrow," or "it'll be somewhere else the next day," just don't appeal to me anymore. Because I need him at that moment . And for example, since I live in a central location, last night, late at night— a time that could be considered late for normal people—I went out to look for a micro SD card and I found one.

So, right in Kadıköy, at Yazıcıoğlu, there's one, and the guy's open until 11, for example, and I went and bought a micro SD card. So, let's also give Beyza a shot out . "Well, my flipper arrived, and I thought I'd try inserting a micro SD card into it." Brother, where are you taking it? Which parking lots will you open? Why did I buy this? I wouldn't buy this just to do a few tests like this.

My biggest possession is an old stereo system, about 20 years old . To control it, to command it. Ah, yes, that's right. And I connected the air conditioner and everything. So, I'm starting everything with this right now. The air conditioner, and all that stuff . But it's really good! It's a very interesting device, but it's also strange. that's not about the psychology of buying. It's not like I want it right away, I want it to come immediately, but I really, genuinely need it at that moment.

If I had bought that memory card online, I definitely would have bought something else to go with it. I mean, I don't know, there was going to be a lot of work done. I was going to make a comparison. I was going to go and find out which one was cheaper where; actually, going and buying it has started to take less time now . I noticed it.

It's the same with grocery shopping. For example, you're going to buy pasta and you're going to buy something else. You'll get some sauce. You need to go and get those two pieces . But when you go to the market, you... well, you know. Oh, this is all I needed. I'll take this one too. When you say, "Let me add this too," and so on, things get out of hand.

How are things with you ? I'll add something there. I think there's a difference in a shopping experience. I'm someone who enjoys shopping online, but only when I need to . So, that's what I'm struggling with. For example, some people, especially in the retail sector, like at Zara, have a sale. Don't just go and check it out, or like, for example, X's or whatever, Black Friday is coming up, so don't buy anything on Black Friday sale.

That's difficult for me, man. Let 's say I need a jacket, and maybe I also need to buy some gadget, like a vacuum cleaner, because my current one is broken. I'm perfectly okay with focusing on and acquiring these. I'd prefer to buy it online, but I can't bring myself to do that . Oh, I'll change my mind and go for a walk. Oh, this one has a good price, I'll add it to my cart .

Let me go and check out another website. What was there? So it's like window shopping. The physical equivalent of this is going to a shopping mall and browsing the stores. So neither of those things works for me . I'm very tired and stressed. This was the most difficult part for me just now. Or should I read a lot more? For example, should I buy product X? So, like I said, am I going to buy a vacuum cleaner ?

Let me check a few websites. I'll check 34 places already. What's the most logical approach? I'm perfectly okay with taking 20 minutes like that to get it . But like I said, that thing tires me out excessively. yeah, bro . For example, I'm exactly the same in that matter too . It was never Black Friday and I never bought anything. In no job is it about some Thursday or some Tuesday, or maybe it's something related to character .

It's also something related to need. So, it could be because I don't buy things I don't need, as you said, or maybe I just haven't fully grasped the feeling of shopping even at this age. I'm thinking about him. Because people are shopping like crazy . You know, there's a motivation involved. To be honest, I like dressing nicely, or rather, I like buying nice things, but only if I need to.

If I don't need something nice, I can't really think about buying anything nice. Brother, I think there's something going on there, by the way, Emre, could it be because you're a man, a man, a man ? Yeah, man, no, I'm someone who loves dressing in colorful clothes, like, you know, wearing different kinds of colorful clothes, buying different kinds of things, but I need to see those different things first.

Hi. I don't see this in Turkish capitalism. I rarely see them. I've been out and about, looking for a lot of vintage things, like you said . I entered the shop. I saw an outfit there. It's very colorful, there are many colors and shades that I really want. There are color patterns. I'll go and pick it up there, and maybe I won't even look at it. I won't even bother checking how much he/she has written.

Because the price is obvious, isn't it? There, it is valued and given accordingly. I'll take it. I never do that, but no, I just could n't create that in myself. Even though I've been in the industry for years, and even though some brands have developed strategies for this, and even though we're in a period where we're pushing people to shop, for example, I'm currently on vacation in Bodur.

What am I doing, man? By reading the data of users on Tatil Buldur, creating e-campaigns tailored to their needs, and conducting analyses, I'm essentially doing the same thing again: I'm trying to derive something from their experiences. We are doing this in tourism right now. You are the same way too. huh. But this isn't present on the comomersce side of shopping, is it? Neither the concept nor the logic fell into place.

I couldn't get it to fit properly at all . A limit was set between us regarding online shopping. So, as Barış said, looking at things only when necessary has started to give me more pleasure I wonder if being involved in the industry might be having a negative impact, but the needs we're talking about are also very broad . So now it's getting to the point where, for example, Berkay has a hat on his head right now.

I have a hat on my head too. So, it's not like we both have the same hat. Probably four or five more hats. Definitely. So, at what point does the need end, for example? Is the third hat the last one there? For example, I'd say a person should perhaps have ten hats. And you, as someone who doesn't wear a hat, would say, " Wow, what are you going to do with 10 hats?"

A person only has one hat. You might say, "She'll wear it in the sun or in the rain, whatever it is." I think there's a part of that involved where the need lies. For some people, the purchases we might dismiss as "just for fun" are actually necessary purchases for them. Because, he says, I've touched on a very good point, by the way. Need, for example, I also want to touch on this.

We're on Hardal's podcast now. We're discussing a very interesting topic. When we look at it, Hardal is also a necessity. So, if you look at it from a business perspective, you use Hardal if you need it, and after you've developed a process for how to use the Hardal, those people then try to use that Hardal or catch it using the information they get from you. Those kinds of tools are really a necessity.

For example, I'd honestly like to delve into that a bit now. So tools are also a necessity. There is also a need for what we want to do. So, there are things a brand shouldn't have, like certain tools, a lot of different tools, but then there are also things like, " Why does this exist?" For example, it's not something that would be relevant to e-commerce or something someone would even look at.

I look at it and think, "What did they put this in?" and there's a bit of that, like, "This should be there, that should be there, this can be used, this can be done," but in the long run, you realize you haven't even clicked on that feature. You haven't activated that feature, or you're doing nothing with that feature. You're shopping, for example, and you see that... I gave that example of men for that reason.

It's a little higher in women, you know . For example, you open your wardrobe and there are some clothes with the tags still on. So, in fact, he bought it but never used it. Like I said, that tab, that toolaki tab, it hasn't clicked at all or anything. It's like, you haven't even opened the tag, so why are you buying it then? That's where, in my opinion, purchasing behavior or need becomes truly valuable.

So, to pinpoint it like that, at least for your own self-awareness, is very valuable, but I think it's a good topic, it could also be a good case study here. So, yes. There's something I'm trying to say when I defend my position. I'll also bring up the shopping side of things right away . Since we are on the seller side of this business, so to speak, the ones who make and market the product, we realize this...

What factors influence the other party's purchasing potential? We are analyzing this as well . We see that in companies, if employees are in the upper segment or if they are CMOs, their focus becomes completely different. Telling a CMO, "Look, you can nest the data here," or " You can easily send it from React," is pointless, or conversely, explaining this to a very technical person is incredibly difficult.

It's like saying, "Am I incapable of doing it myself, that you're explaining it to me?" That's why it might be so closely related to that. Here, we are individually selling, marketing, or persuading people. Yes. Someone who buys something they've never used might actually be motivated by that very reason . Because at some point, a dopamine surge occurs, or the process continues from where it broke down during persuasion .

I think it's a great topic, and considering human behavior, especially when talking about marketing, marketing tools, shopping habits, etc., I think it could lead to a very interesting discussion. Definitely. For example, I've never worked in my life, not even for how many years now, but I've been working since university, from my first year of university onwards. I've worked in creative agencies, then I branched out and worked in marketing agencies, influencer marketing agencies, and so on, I've had many different experiences.

During these experiences, we saw a lot of things, we saw people, and we saw the tools, vehicles, and various other things that these people used. And here's what you need to notice. It also happens to some extent. For example, my background was more in CRO (Crew Resources) and AB (Automated Testing) CRO, so it leaned more towards that, and while I was in that direction, I wanted to use all the AB testing tools.

I wanted to use everything I could find on the market . For example, could you also open Siero? Perhaps some of you don't know, but conversion rate optimization, which is actually a marketing discipline, is a field of study. a different discipline. So they don't work like digital marketing marketers either. Well, they don't exactly work in a very technical way either. These are teams that have their own internal discipline, because it's a team that focuses on conversion rate optimization.

This team includes frontend developers, UX developers, and research specialists . So, how exactly is a growth team formed? They become designers, developers, analysts, data analysts. Actually, what we call CRO is n't just one person standing alone. So, regarding growth, you know how we see job postings like "growth manager" or "growth specialist"? So, Growthed is actually a department. Now, for example, you're assigning that entire department to one person .

This is also a different situation. So, essentially, the issue here is interdisciplinary differences. So, the key here is managing the interdisciplinary differences . But for years, I couldn't manage those interdisciplinary differences in companies, so I had to become a full-stack multidisciplinary person . Well, there are good sides to this, and there are bad sides to it. Berkay, for example, is a multidisciplinary person that I know. Both backend and frontend.

Well, since I know him from the past, we didn't actually do this intentionally. We didn't do this intentionally . Berkay will probably say something like that too. I didn't intentionally choose to be a full- stack person, nor did I intentionally choose to be a multidisciplinary person . To be honest, this is what life has made me do. Well, everything we've seen, worked on, experienced, everything has led us to this point, and now I've become...

Well, you know. I'm not really a fan of Tool, man, not normally. I discussed this with Berkay right at the beginning. I don't like that tool. If the tool meets my needs and fulfills those needs, then it's okay . Or is it that you like that tool? Because these are technological things, they change and evolve. So imagine, the cookies have arrived. We experienced a different kind of panic when the cookie, or rather consent mode version 1, arrived.

When Con Mod version 2 came out, we were like, "Wow, is the industry shutting down or what's happening?" It had become a situation where we were left wondering what we were even doing. So that's why I think it's important not to get too carried away with goals or things, but to focus on needs and what can be gained from fulfilling those needs . Here, we're essentially in the same situation, both with you and with the idea that this is what a holiday is all about.

So we can meet our needs through you. So, first-party and server-side aspects. The server-side is fine, but we also need to be able to read this data. So I need to convey this data as a meaningful insight to the general manager, management, and the marketing team . Of course, we can only do this to a certain extent with Google Analytics. Up to a point. Because we have certain problems.

But we're not saying we see these problems as problems and don't look at them analytically at all . From here, it's starting to seem like we're looking at the bigger picture . So it created an area for us where we could manage marketing tools, marketing platform tools, and create specific breakdowns and segments within them . But first-party data is a different matter. So, what we need here is to be able to report this, explain it accurately, and get people involved .

Plus, maybe being able to access its engines is actually quite okay for me. When you look at it, what are we doing in terms of basic logic ? We are receiving server-side services. He's already working in the back. And then there's that... thing. We have a first party side. We have a server-side team. But the important question here is, what can I get from the first-party side ?

What can I incorporate into these? What can I show? And above all, can I create their screens exactly the way I want them? Actually, that was the best part. So, basically, we wrote something like a kind of local section for you guys, man. Actually, there was a Hardal company there, and I obtained their API documentation from you using their APIs. In fact, it turned out really well; I really liked the energy there.

Hey man, wait a minute, for example, I see something like this here. Ah yes, brother, it can be done like this. Very okay. You could say it's impossible, by the way, but in the end, being able to see it there, to describe it, or to bring it out is very important because change and development actually involve this. Because when I develop the API, I also test it, your pill.

So, that was very enjoyable too. here comes this. we need to do this here and there, and so on. On the product side, it's actually very interesting that this is how both Berkay and I first started scaling it, and now it's become a product used by more than 100 people. Now, for example, as you make those requests, there are already a few people, especially on the customer side, who are good at using these things, who push the boundaries, who want more.

We are like this, I wish everyone was like this, that they came with such requests. But then we realize that perhaps it was due to the fact that both of us had worked as consultants and on the agency side at some point in our lives; there was something special about us at the beginning. Brother, let's solve this problem too. So let's solve this problem of Emre's. Let's solve this problem of Ali's.

Every time we tried to solve Ayşe's problem, the product started evolving in such a drastic and different way . And at some point, we realized something . Wait a minute, this isn't like that agency . This isn't a customized service either . We need to do something. Brother, who is our target audience? These are the kinds of people who are like Emre. So, these people who have technical skills and a bit of different physiques should come and use the product, and then we can understand this.

What are the needs? What are the biggest problems these people face, and which of these problems can we solve, and which ones will we solve? Because at the end of the day, you know every problem can be solved, but right now we're just learning things on the product side. So this is a learning process, man. Let's focus on these 34 problems. Let's not prioritize the rest, no matter how much we want to, and let's be able to say no.

We're at a point where we need to be able to say no to ourselves, too . Absolutely, bro. Absolutely, that's true. So I think the same way here. For example, I never came to you and said, "Hey, I want this kind of feature," but rather, " I see this feature in something I'm getting from here." There's something going on here. Because, at the end of the day, I don't know your product structure.

I don't know where you want to go. I haven't had a conversation like that with you. Why would I even have a conversation like this with you? Where is all this Hardal going? I can't do that right now. Why would I do that? I said, "Hey man, this is Hardal!" Okay, I know this is Hardal, but if this is what Hardal is, then I might need it.

You 're sending this, but it would be better if you sent it this way . So when I say something about my industry, it's perfectly okay for you to be able to listen . Exactly. This is actually okay. Or, for example, I've used many great tools over the years, and they're not like services, not like a service like yours, but for instance, Content Score is an incredible tool, an amazing tool, a really great tool.

It's a machine learning system that tells you about the user errors you've experienced, the loss of coiro related to that period, and how those users would have achieved their attributes through which channels if they hadn't experienced that error, and this machine learning really works incredibly well. So, I once had the opportunity to use a test for a while . It's a very expensive tool, by the way, but it's serving a very good purpose now, but it's very costly.

In Türkiye, there aren't even any places that can afford to buy land anyway . I have also worked with very large companies in Türkiye . When I went there, I used to say, for example, this tool will make the work easier for both product developers and analysts, help them manage their time and resources, and allow them to benefit from, change, and develop their skills based on the futures here .

Whenever I said we should get this, this is what always happened . A million jobs are coming in annually. Then, well, there's a lot of money involved, man. I don't think money fits very well into the work curve. I look at it and then I say, what's the money-making curve ? So this will add value to you. How can you look at something that will add value through the lens of a money-to-action curve ?

As I said, there are different perspectives, different disciplines, and these different disciplines, with their differing viewpoints, actually hinder certain things. I honestly commend your discipline here. So listening, understanding, spending time here, and on top of that, trying to explain this to people who don't understand it at all, is truly invaluable, truly precious. So, I really congratulate you on this particular matter as well . Thanks a lot, Emre.

Thanks. There will be a brief comment there. I think this is sometimes a big problem, that money curve, especially in the digital world, in digital marketing, they're very focused on that . For example, sometimes he's not so focused in different parts of the job . For example, why does a large company, especially in Türkiye where it's common, have a tea room? Why doesn't anyone question why there's a person in charge of managing the tea and coffee area?

He doesn't even keep track of that thing . What is the added value we get on that money-to-money curve, whether it's placing this lady here or setting up this tea stall here ? He's not asking how much money he'll make from this. For example, by default it says there that this is a good thing. He says, "Let's put this there," and it is put there. But digital technology has reached a point where, as people start looking at things like data-driven, data- driven ROI, return on investment, and return on add-on spend, everything is now being framed within this context.

But marketing isn't like that anymore. While it's clear that digital marketing doesn't follow such a clear line either, unfortunately, breaking that pattern sometimes requires effort, as you said. So why did I write this article? Because it will contribute to my organic growth. But what if someone comes along and asks, " How much money will I earn from this writing?" I don't know, man. That's not the case, because, for example, it happens a lot in our country too .

We founded Hardal. How much money will we earn? So it's kind of up to you. So, how do you use this data, how do you understand the data you received? You separated the Consent data. Now let's give you a trick. I bought. First part data is available. This is a small example, if those who use Hardal are listening, in case they are. I have Hardal data. First party data.

Your data is arriving in a very nice way. If I've also connected the event and its parameters, then you can easily read, understand, and structure it. Because you already know the metrics, the metrics you sent, the vents you provided, and the parameters based on them. You say so. Okey. I am also looking for these parameters. I've been using it since then. Then I'll do this. Let me differentiate between consent data and non-consent data.

Let me first take a general look . I looked at the overall picture. Such a group exists. I'll make a note of that then. I took note. Now, let me separate the consent data and say that it came from the first part, that it gave me these values, and that's how the audience was formed in the event. For example, there's a user who has added electronic devices to their cart 30 times, but has also added many different devices, resulting in a data compression effect.

How do you need to reach this user? What kind of communication style do you need to use? With this data available, and this communication in mind, you can actually approach the people who will orchestrate this communication with this initiative. I gave a very simple example, by the way. Or, how many days ago did that user last visit your app, website, or mobile application ? Which channel did it come from?

He came, but between what hours did he do these things? Between what hours does he do it? Maybe it came from Instagram. For example, it might be too much in the tourism sector. For example, he's looking at it now; it came from an advertisement. Okay, I'll book a room at that hotel, a five-person room. That's 150,000 L. Okay. Well, I ca n't charge this to my credit card.

I'll consult my wife. I'll consult a friend. I'll let my friends know . Guys, we're going to Antalya this year . What do you say? He'll say, "Hey man, forget about Bodrum for now." For example, you know... He'll say, "Oh, then he'll log in again in three days ." and he'll be looking at hotels in Bodrum . But that person had come from Instagram. Filter variety. Look, some users and some companies are missing this point.

Sometimes, because I'm in the industry, I look at it from the front end and think, "This brand filtering feature is very important for this brand ." Does it track the filtering feature ? You can't do any analysis on anything it doesn't track. I see that tracking is indeed not included in the filtering. Maybe it's already in their own DV (Digital Video), DRP (Digital Resource Planning) is a separate issue, but what I'm saying is that unless you incorporate this into your marketing tools, you can't truly understand the user.

The user cannot make sense of this. Tool cannot make sense of this. So what is Google doing with the G4 now? It's developing its own machine learning programs. From where? There are casualties. They are also trying to correct these losses and optimize using machine learning, but we still can't fully grasp the process. Is it true? This is a common problem that everyone experiences. Yes. So, you take this tracking data, build your audience for it, and then incorporate it into the learning process; this learning continues throughout the entire process.

Are you saying that you think that crowd is still there ? That crowd just stands there. No. Now the machine is learning this. He says, " this user is the one who created these filters." Now, if I'm going to share this with this audience, or pass this audience on to a different marketing platform, I can go to this and similar audiences, he says. I remember Google S used to have a feature like this .

After sending crowds from Universe Antix to this and similar crowds, there was an option to go to this and similar crowds. Marketing performance marketers know this very well. This no longer exists. It does this look lookalike. Its own machine is learning. Now, unless you're processing the data, it becomes first-party data , third-party data, or data in its own course. Unless you blend and synthesize these elements, it's getting harder and harder.

There's an easy way, but that easy way comes from practicing and combining disciplines. So that's why I think that's actually what's being missed. In fact, the biggest thing that's being missed is that tracking, or rather the tracking methodology, isn't well-established in most companies; it's not documented, and they can't see how it's reflected across specific channels. For example, as I always say, user activation processes vary greatly from channel to channel.

His experience is very different. Everything about her life, right down to the click-to-rate thing, is very different. And I did an analysis of that using first-party data. For example, what did I do with your data? I bought it based on hours, I bought it based on events. I extracted the user's session activity data. I'll show you the screenshots I took after the podcast. Something like that actually happened.

What happened? It essentially became a vehicle within a vehicle. So, the data we receive from you can, of course, be directly analyzed by our teams, understood, and where they don't understand, they can ask questions. This is actually a very enjoyable thing. I think this is what a solution-oriented approach should be like . So there is a problem. What data is unreadable? What is the solution? So what should we do then?

We need to combine these disciplines. Let's look at it now. We even did this with Berkay at first . We said we'd do it in Locer Studio, right? I said, "Brother, I don't know, but let's do it." We did it. It turned out the way we wanted, but it's still cumbersome. Looker had a certain clumsiness about him . I said, "Hey guys, give me the APIs so we can all take a look at this together."

I really enjoyed it. I actually enjoyed that process very much. I enjoyed writing it very much, too . I enjoyed doing it very much . So, once again, everyone on that side is applauding. Thank you. You guys really put up with a lot of trouble over there . What can I say now? Let 's give Emre a shot here too. He also and... well, that's what's coming.

Well, he really put us through a lot of trouble there . Well, I'd also like to say something here . So, at the end of the day, we need to adjust things in the system, on the other hand, we're kind of open, I mean, as a company we're also open. So, we publish all our financial data on our website and so on . So, we're trying to adapt their culture here to some extent, to create that transparency.

It's not like we've done this in a closed loop and people will just use it; instead, we're really taking their ideas and feedback into account to make improvements here. This leads to data-driven development for us. Why is this happening? We really did move the button to the right, but the reason why we moved it to the right—that causality lies here. We actually prefer this type of development a bit more because it's based on the fact that over 60% of our tasks require that button to be there .

Otherwise, just putting it all into the product , that part doesn't lead to anything other than making a mess of the product . So, I'd like to take this opportunity to thank you, and especially Emre and your entire team. Because we have actually gained a lot of benefit from this process here. Yes, we are providing benefits. So it was a great opportunity for us too. I'd really like to publish a case study in Kesatta.

Because it is reaching a certain level of maturity now . And as data. Because we have so much data. So, along with that maturity, many different things also emerge. So, ideas are forming, audiences are forming, marketing strategies are being developed, and so on. That's why I'm so impatient there too. So, I hadn't done or published a case study in a very long time. huh. That's why he's excited about it too.

So, it's a structure I'll consider at the first opportunity. By the way, I started with the reports as the first part, for example, to the team, the internal team. Well, I should have started earlier, but I needed to get things in order. So now we 've started, even down to the reports. This is a great thing for us too. It's also good for everyone to see the general picture .

Therefore, I would like to thank you and the entire team again . Thank you. Thank you very much. It's kind of like a testimonial video , but... well, it's a testimonial video, but... that wasn't the point, but still, thank you is a big deal, I mean, at the end of the day, I'm alone now, and I don't like... something. I did some things on my own. It means I did this all by myself, I came up with this myself.

And it would be embarrassing for the team I work with, for the people I ask for advice, and for the people I work with, and huh. I think it hurt her. I think it's damaging that energy. That's why I'm saying this with the intention of thinking that we do everything together, not alone . Because it's not very efficient when you proceed that way. So I did it, I told you.

When I came to you, you were doing really ugly things. We did this together . We built this together . So, once again, thank you all for your hard work and effort. That 's why I want to be a little more friendly on that side . I don't really like its structure. No, you're doing well. You're doing a good job. We have the same "uh" mentality here too.

So, all those "I did it" and "I didn't do it" kinds of statements are very ego- driven, well, they're all just empty words. Absolutely unnecessary things. Therefore, we would also like to thank you. Honestly, Emre, that's great! From our starting point to where we ended up, it all flowed so smoothly. Coming here without any plans was also a great pleasure, in my opinion. To wrap things up a bit, is there anything else you'd like to add, both Emre and Berkay?

I'll start with Berkay then. Then I... I'm just gathering my notes together. It turned into a series of conversations ranging from the e-commerce ecosystem to how we can use Ardalı . I think we could plan another podcast where we can do a bit more gossipy, maybe some industry-specific gossip and backbiting. It's always so business-focused, so focused on work. Okey. Ok. We just talked about it, but I think next time we should definitely cover industry-specific topics, I'd like that.

I really like industry-specific deodorants, man. I actually enjoy doing it. We can also do general things, you know, like the extra activities you're involved in, or the extra activities you do outside of work, etc. Of course, we'll talk to them too. Absolutely. You can talk about these things too, it's not just about work at the end of the day. Of course. Exactly. Exactly. Well, it can still be interpreted that way.

So, you know, this podcast thing, it's about breaking it down a bit more. Yes. Okey. So, like I said, we love it too. Thank you . Thanks a lot. Well, yes, other things happen in our lives outside of work, and it's enjoyable to talk about them too. You can invite me to the next podcast. He does these things with his "word box" and also talks. I would be very happy.

Okay. Super. Barış, your image is gone. It seems your voice is gone too. Do you have a voice? , no. I am her. Yes. I was kicked out of the meeting room. Really ? That's exactly why . My watch. Oh, so you've come back to your Tolga Çevik background again. Yes, brother. Exactly. Exactly. I'm leaving from here now, as usual, but I needed to move quickly. Oh, that's great, bro.

Honestly, you've said it so well! Super. Thanks a lot . Well, thank you for your time, for taking the time. We thank Emre very much . See you later. I will end it now. Thank you all so much for watching. Good luck! Goodbye. See you later . Thank you. Bye bye . Yeah.