Ayşegül Göktaş Eroğlu on AI inside a large company

If you can bring him to a point where you can walk hand in hand with him as your friend. Because at the end of the day, these things are actually improving some of our human strengths, some of our abilities right now. Of course, there will be some changes in roles in the coming period . I mean, I'm not going to paint a rosy picture; it definitely needs to change.

They are able to produce the equivalent of that thing. huh. So, a digital medium is actually being transferred to another place via DNA or something like that. So when I see things like this, I think, "Oh my God, it's going to be like Black Mirror or something." What do you think? If we were to leave Türkiye like that, individually, and the world were to enter a post-apocalyptic world, or maybe some of us would become zombies, and some of us would communicate telepathically with our brains.

Greetings everyone. Hello everyone and welcome to the new episode of our podcast . Our guest this week is Ayşegül Eroğlu. Hello Ayşegül. How are you? I 'm fine, Berkay. Thank you. How are you all? Thank you very much. We're great. Barış, how are you? Everything is fine. Everyone is in good spirits. You've returned to Barcelona. Honestly, it had been a long time since my last trip to Istanbul, but I missed it; it felt good .

But it was tiring. That's why I'm happy to be back, to peace and quiet. Super. So, Ayşegül, we can get to know you a little better. So, what are you up to ? Who are you? By the way, when I was working at ATK, my manager was Ayşegül . Let's give the listeners a little spoiler there . First of all, thank you Berkay for inviting me to the podcast.

I believe it will be an enjoyable conversation. We also had the chance to work with Berkay . We had a very enjoyable time there . I've actually been working at Arçelik for the last 9 years . I've done digital marketing my entire career, actually. I have an engineering background, but I'm someone who has experienced the digital marketing transformation in Türkiye very closely. So, at first, I had some behind-the-scenes work experiences at agencies.

The last job I did, and then it went away, was seriously like a school for me. For four years, GittiGidiyor was under eBay, and I had a similar experience during that time. So, for the past 9 years, I've been continuing my career at Arçelik, a large corporate company . And now, in fact, I enjoy saying this out loud . I've never seen such a digital marketing transformation.

It was a somewhat slower process. I've actually been involved in many areas like this. So, from media communications to marketing technologies, data, personalization, and so on, there were many periods, topics, and projects that we created from scratch . Now, for the last two years, artificial intelligence has become a part of all our lives, not just for work; platforms like GPT and Gemini have become like friends, places we constantly consult and talk to.

Now, I've actually started managing that e-transformation recently at Arçelik. It's in many areas, from content creation to marketing technologies and tool usage, and it's incredibly fast. As someone who's seen the past, there's an incredibly rapid flow of information; new things are constantly happening, but the transformation is also rapid, and the results are seen quickly. I like it, to be honest, I enjoy all these changes, adapting to the innovations, trying them out, and deriving something from them.

And it continues like that. I can say that my work was within the Ayçelik organization. Super. Wow, that's exactly right! I agree, and as you said, you've also gone through a lot of different transformations. Without going too far into the past, I'm curious about something... Yes. We are seeing similar AI transformations in many companies, but they are mostly minor. But I would ask, in such a large structure, do these transformations really happen quickly, or how do they happen?

So, in a structure involving so many people, with this legacy, with systems that have been operating for years, it's actually not easy at all. Because there are also issues that can get bogged down in too many procedures when we talk about artificial intelligence, and this process can be even more challenging, especially in bureaucratic structures like this. Here, during these transformation processes, I always see it as a result of conducting small experiments, showing their results, and demonstrating how those outputs can be used effectively; that's when doors begin to open.

Actually, in the field of artificial intelligence, we are currently focusing on two main areas. One is how this artificial intelligence will change the user experience, both in purchasing and product searching, and so on. So, we no longer search for something on Google, check 10 links, and then buy it. We're talking. Chat GPT gives us suggestions . We make a decision among them. It even helps us make decisions .

There is a shift underway there, a significant change that will seriously impact businesses in the coming period . So now the true information about the products is completely out in the open . Another aspect is these agent automation processes. We've had a lot of trials and tribulations here, and some of them have been successful. Actually, we've always looked at it from a certain perspective. So I'll explain the details on a project-by-project basis.

There are a lot of e-tools. As you know, there are a lot of artificial intelligence models. But if you can't actually find the business need, it just continues to be a bunch of information floating around in the air . We primarily focused on two main points: what could speed things up for us and what could give us an advantage in terms of budget, and these focuses actually led to successful results .

We have automated content production processes . For example, this was one of the first studies we conducted . I work in a very multi-brand organization like this. So, you know the Arçelik brand in Türkiye, but in Europe, the company operates with multiple brands, and these multi-brand structures create a great need for content creation. Previously, we did this more manually, finding search keywords ourselves, integrating them into the content, then writing the texts, and then translating them into our countries' languages—these were long processes .

Now, we've trained one of them through automated processes where four agents communicate with each other, focusing on our brands. One of them performed keyword analysis using SEO tools. Country-based. They informed the agent who generated the titles. The title generator and content writing agent created the content. Following that, Gemini assets and visual content suitable for that content are produced, and finally, we started providing localized content with a converter and localization tool like DPEL .

Previously, for example, creating something we call a "master English" piece of content would take days, but now this operation is starting to evolve into something that can be done in 8 minutes, producing 50-60 pieces of content, and then we can take those pieces of content, aggregate them, and use them . This, for example, was one of the first things we did that seriously opened up discussions around the world.

Here, it became one of those topics that started with the power of change, gradually spreading by word of mouth . Very good. So, we've seen a lot of things, especially in this initial phase of AI . As you just said, the goal is to create an AI project, for example, rather than to provide a benefit, just to create an AI project . And, as you said, many of them don't work.

However, there are also modes of expression that can yield truly beneficial results when used effectively . So, was there any concern among the team inside ? So, like, is AI really interested in our business? You know, like, "Am I going to lose my job?" and because it's such a large organization, everyone really does have very specific responsibilities. I was a little curious about that; we've always used artificial intelligence in the sense of improving ourselves, and we really need to look at it from that perspective.

Otherwise, you end up in a situation where you can't progress and gain anything. These concerns are being widely discussed. I'm aware of it too, you know. But the real gain here is if you can bring it to a point where you can walk hand in hand with it as a friend, because ultimately, these things really improve some of our human strengths, some of our abilities . Of course, there will be some changes in roles in the coming period.

I mean, I'm not going to paint a rosy picture; things will definitely change. Organizational structures will definitely change as well . Perhaps we will see changes from these classic models, but right now, our initial approach has always been about how we can make our own teams work better and more efficiently with the support of artificial intelligence . From my perspective, of course, artificial intelligence is a very broad topic.

So actually, machine learning and all that stuff is n't really a new topic; it's just become so popular in recent years with the acceleration of devices. Language models started working faster, and so on . Or actually, when artificial intelligence is mentioned within the company, things like data analysis and different kinds of predictions—I represent the marketing side, but of course, these were already being used. We've actually become a bit more capable of producing projects on our side .

With recent developments, let's say actively with artificial intelligence . That's great, thank you so much! We also use many things, actually. It's not like, "Will it take our jobs away?" or "How can this suddenly increase our sales or improve our product?" We're really trying to impose the idea of using it like that friend did, because it's actually a tool, a concept that can accelerate the process of achieving its goal.

So you need to do research to be successful in your job. But it will actually speed up the research process. So it's not like it's suddenly giving you information about a specific topic right in your head, like in The Matrix. You know, those kinds of jokes about " make no mistakes" are always circulating. So, something like, "Make me an app, but make sure nothing is flawless ."

People generally perceive it this way, but I feel that whether it's an enterprise or a smaller SME, there's still a way to go. Because, you know, we're not really experts in this field, or mathematicians who have spent years working with the intricacies of it, but rather people like us, the general public in the sector— I think this kind of reduction is only just beginning. And the progress there, as you mentioned, Ayşegül, is absolutely amazing.

I saw something. I don't know exactly how much it's related to ELM or machine learning, but because it's connected to the digital side, it really stuck in my mind . There is a GIF of a horse like this. So, in normal digital format, it's an image, a GIF. And they transfer this horse GIF to bacteria via DNA, and when they produce a generation, they can reproduce the equivalent of that horse GIF again.

Huh. So, a digital medium is actually being transferred to another place via DNA or something like that. So when I see things like this, I think, "Oh my God, it's going to be like Black Mirror or something." What do you think? Like, if we were to leave Türkiye like this, individually, the world would go in a post-apocalyptic direction, or maybe some of us would become zombies, some of us would communicate telepathically through our brains, and digital media would completely change ?

I'm honestly curious about their thoughts there . Yes, I think there will be a change. As you said, there are also many studies and so on that used in the physical side. I mean, they even copy human faces, for example. So, they're creating a face. The robotics field has already accelerated much, much more . It's very close to becoming a part of our lives, like the cases that Walmart and others are selling to the end consumer in America.

Things have sped up a lot there too. So, in essence, it's actually difficult to say anything about this right now, I think. Because it's really fast. I sometimes even think things like that. Could this be the thing that brings about the end of humanity? You know, it could go that far, you know, when we see some CAS systems and things like that, because systems that do things on their own, solve problems on their own, if they can do this today, it's because of even more powerful systems like quantum computers, because artificial intelligence algorithms emerged in the 1950s.

There were no computers to run them . Now that computers have reached this point, that's how it happened . Here we go again, talking about quantum computers. So, at that time, I mean, even my brain, as a human brain, is having difficulty comprehending it right now, and therefore it could go to a completely different place, and honestly, regarding how quickly that could happen, I think anything we say right now would be pointless, but it's definitely true, something like that will happen, changes will definitely occur.

How will our world be affected? I think the way we do business will change. So, life has actually sped up, and it looks like it's going to speed up even more. I don't know how, I mean, how humanity in general would react to this? It had already accelerated with digital transformation. It 's getting faster and faster with artificial intelligence. So, there are some differences in human nature.

So, in the end, while we might as well seek refuge in silence and tranquility at the end of the day—that's part of human nature—there's also conflict here and there. That makes me think too, but on the other hand, being able to produce things quickly, to take swift action—for example, if an idea comes up, let's start a startup, we can sit down and create a prototype in two weeks, and then start pursuing it further.

We can start looking for investment. We couldn't have done this 10 years ago. We needed to do much more development . It would have its processes. It was an analysis, or something like that. They're gone now. This is actually good in a way, because it shows that there is potential for pioneers in this field, perhaps young people and those at the beginning of their careers, to listen .

So, as an individual, I can earn 1 million dollars . I mean, there aren't any individuals working independently. With a few AI agents and some automation, if you can do a project that benefits the consumer, the people, someone – if you can identify and find that need – then you can truly do it. And there are already examples of this. So, we see that many young people, or rather, a few people getting together, can do this kind of work .

I think that's a nice feeling from a positive perspective. I won't be able to touch it before. For example, in that sense too, you're really talented at directing. You know, you're producing something, you can write a screenplay. In the past, to be able to shoot a film, you really needed to have a company behind you . Someone, the producer, needed to invest in you. Right now, you could make a short film with Cemil that's very nice, very easy, and on a very small, very low budget.

If you truly have creativity, if you truly have productivity, then something good will emerge from it . This job, this feeling, that's what I really enjoy . So if you're eager to create things , if you're eager to produce things, we are now very well- equipped. Our hands are full. I think this is a good change. No. I agree with you exactly as you said; many things will cause certain roles and responsibilities to remain the same as before .

For example, like in the case of the director you mentioned. So, in order for a film to be made, many people, from the lighting technician to the sound engineer and so on, will actually face this challenge in the long run. On the other hand, user behavior is inevitably changing a lot. So, to me, it's starting to feel like... Because product development has become so easy, and is becoming increasingly easier, having a great idea or excellent software skills might not take you as far as it used to.

It seems like we're moving towards a world where marketing, sales, and distribution are gaining more value . That's both an advantage and a disadvantage; it means you need to be more creative, and perhaps your network becomes much more valuable . If you use social media well, it opens up new opportunities for you. I'm curious about something. So we talked about these changing agents and so on. You also mentioned a content project in that context.

On the traffic side, that is, website traffic . User behavior can be a factor in a job. How do you see the changes here on the internet? So, it's really true that everything will now be done through agents. Like the Walmart example you just mentioned, do you think we 're heading towards a point where you'll be able to make all your purchases through chat GPT, or is a more hybrid, different world awaiting us there?

Now, I also have a role and responsibility in what I call the channels . These are things like content creation and other work I do on social media, websites, and other e-channels. Now, in this new era, I'm saying that AI chatbots will be like a channel. So, from now on, we'll have to treat Chat GPT and Cemin—in the same way we treat the Chat GPT website— in other words, tools like that.

So yes, traffic there will increase. Their numbers are increasing there already, but in my opinion, websites won't disappear completely . Because these AI tools still need information. They need me to feed them with information in some way. Right now they're taking over the entire internet and integrating it into their systems, but they still need data. So they're looking at social media , websites, content, and so on .

In fact, what have I said about my own brand as a brand ? What have others said about my brand? They can now easily analyze whether what I say and what they say intersect or not, and how much they differ. So, my answer to that question is peace. So web voice traffic will decrease. It's falling, by the way, but let's just say it's changing shape. So, these AI chatbots start talking about your brand, and from there you actually get traffic to your site .

It's also possible to complete the sale from there . Or, it provides a marketplace link there. That thing could also be directing an AI bot there. That's how it works today. Someday, at some point, these AI chatbots might position themselves as marketplaces as well. Because that power will be in their hands. So, what kind of strategy will these brands implement here? We'll see accordingly. There are even arguments happening there .

If you've been following, they've announced an employee advertising model, similar to Google. Then Claudi made a commercial in response . We won't be inserting commercials, for example . So, actually, those big players up there are currently working to finalize these models. Because they are aware of the power they hold. They are also aware of the transformation. We also need to balance those channels without ignoring them, as I said, the website, the website is still important.

The information I provided on the website is still important. If I'm attracting users to a site, it's still important for me to be able to examine and analyze the behavior of those users . But of course, keeping up with this shift is also crucial. Actually, the interface is changing there right now, isn't it ? So, while the websites remain static, we might need to update the website's description.

So what happens when we talk about a website? Here's an HTML page, and here's a place where users iterate over it. Perhaps the new model will actually have something like this: It will become a text-based format that only agents can read, so that they can truly establish the relationships between them. Back then, well, things were a bit more interesting. For example, I saw a news report like that .

The first internet connection in Türkiye was established through OD (Middle East Technical University). I really liked seeing images like that in 1993. They're dragging and bringing in these huge cables and all that. Now, more than 30 or 33 years have passed. Now, when we look at where we are here, there's also a period in between, the 2000s. So, for example, in the sale of home appliances, the only thing that has really changed is the direction of the technology, but the service being sold or the target audience has essentially remained the same.

I remember that thing. So, there were so many people working with those websites and all that stuff, especially on the B2C side, not like a B2B side, and working with innovative agencies, and you really know those processes much better than I do . There were masters and stuff. Web-based competitions were being entered. Here are some video recordings and whatnot. Now, when you look at it, that artificial intelligence is already doing a very good job, and I feel like there's nothing left for the other side to struggle with anymore.

So that part is very critical, in my opinion. So websites will no longer be merely a source from which such agents can extract data . So we can put whatever action-packed, airplane-filled thing we want there, whatever we want to create. Here's how we want an animation to appear in the background when the landing page scrolls . I have a feeling that they'll actually become just text-based resources in the future.

I agree completely. It will even lead to things like having a stronger infrastructure because you've trained the agent better, and so on . So, how can I make it easier for them to read, how can I convey the information more accurately? So, let me continue with the topic you brought up . I think even the way they approach campaigns will change. So, you know, like the story about McDonald's hamburgers being shown as huge in advertisements, but actually they're much smaller in reality.

This is already a core thing for marketers, but I think this whole product trot thing is becoming incredibly important. So, it seems like you'll need to change the campaigns and models you use to present your product differently, whatever that product is . Because now that there are tools that can scan and analyze the entire internet to find what is considered "real" information, and do so in seconds, these things will start to become unattractive to consumers.

So yes, we will definitely be discussing these changes in the coming period . Yes. And frankly, these systems also take in a lot of human content, like what people have written on Reddit, what's in the comments, etc., so as you said, no matter how much you polish your product, it doesn't matter . If we're going to give an example from hamburgers, like this is incredible, share an amazing-looking hamburger packaging or something .

Ultimately, it seems that if a person does n't have access to it, it will become directly accessible. It's really difficult to predict where we'll be in 30 years. I don't think anyone would have said that 30 years ago . So, there will be something called an app. Everyone will be able to connect to everything instantly from their phones, and so on . So, generally when we try to make predictions, like in a recent internal meeting, even Berkay gave an example – the idea that if you left it to the user, they'd try to put wheels on a horse but wouldn't think about a car – that's a really valid point, I think, even now.

Each iteration we do is based on building upon what we already have. So, for example, it's based on designing the website according to the agents . But perhaps a world will emerge where, as you said, there will be a completely separate, new channel— physical stores, websites, applications, and whatever that highway for agents will be—and perhaps we will become excessively involved through that channel. And all these content creation projects and so on that you mentioned are probably already moving in that direction, but it seems like these experts will emerge even more.

In a world where everyone has an agent, an assistant, or something like that, maybe we won't be writing in GPT chat anymore. We might even reach a point where an agent who knows us very well finds our plane tickets or makes our purchases. I think these things aren't far-fetched; a software called Cloud Bot has become popular. You may have heard. This gave them the opportunity to mix things up in the early stages as well.

You even filmed a video of it, Ayşegül. Exactly, exactly . I had created content about it on a YouTube channel, just like you . I, as someone who doesn't know software development, was trying to see what I could do with CloudBot. In one of my experiments, I created an assistant that I could give reminders about tasks, like "I need to do this by this date," or " Remind me about this child's task on this date."

It's very basic. There are tools that do this, but they're very basic. I put something like this on AWS, an assistant, you know, I even named it something. And it really does give me something every morning . Like a list of things to do, like "don't forget this," " remind me about this," "make an appointment here," and so on, she's become someone I talk to every morning.

This is something very simple, it doesn't require much effort. We can equip them with these kinds of skills. I think that, especially in the areas where we introduce ourselves, there's actually a structure where agents communicate with systems, and you're just interacting with them, which could potentially exist for all of us in the near future. Yes. There's only one thing that worries me a lot here . So the answer to that is, maybe it will happen somehow , it will be resolved somehow, but for example, as you said, you talked about how he learned his skills in agencies and how he honed his skills there.

Berkay and I were both juniors at some point in our lives. What do you do when you're a junior while learning marketing? Here you are, opening and closing ads, and generating reports. You're doing an analysis. You put your analyses into emails, share them, and basically take notes during meetings with very basic tasks, for example. You say, "Look, my manager explained it like this and that," and you prepare a presentation and act out some things there .

Actually, most of the work that Junior did to cook it is now done by AI. So I'm saying, since it's not possible to give signals to everyone, what should a recent graduate do? How can they gain experience, for example, in marketing? Because you do n't need him to do those things anymore. On the other hand, you're also training people who, perhaps in the future, could take your place .

I also have a question mark here. Something is already happening, and since we are employers in a way, you say something to help a junior employee develop in a position. You say, "We're going to have a meeting, look, take notes during the meeting," and they do, or they say, " What's the point anyway?" They can also produce counter-arguments, by the way. On one hand, they're right, and the part where they're right is actually about the bridge between master and apprentice.

How was it in the old days? The apprentice had to learn from the master. Now, because those learning channels are suddenly available, this is really critical. That's why I think that cloud bot thing is a bit interesting. By the way, I have a clear stance on this... I have children too. I've been observing them as well. We are now a transitional generation in terms of certain things.

You know, like the telephone came along, the internet came along, they transformed and so on and so forth. Now, the new generation is actually born with these things. So Generation Z was born with the internet. That's why they can give a direct answer . And he's the one doing it, so what? He's like, "What do I care anymore?" On the other hand, the children growing up today are in a world where things are consumed rapidly and constantly.

You know, content is popping up everywhere. They also learn a lot of things in the process . Yes. I mean, YouTube and so on are harmful, but on the other hand, even at my age, I hear a lot of things from them. Well, because in America, you also learn something from the person who shares something with you . Normally, we grew up surrounded by our own city, friends, and environment; it was kind of a borderline setting for us.

Now, I think there are some good sides to this. If it's guided properly, then so be it. Because I think that from now on, people who are developing their skills should improve them to this extent . So we were going through those processes a bit slower. We were taking notes, sharing, summarizing, doing things, and so on. Those places are disappearing. Yes. But it's a bit of a difficult time right now for people who want to build a new career .

I agree with that as well. But the younger generation will emerge with different skills that will allow them to adapt. I think it will go a bit this way and a bit that way. And I believe they will continue to grow it in this way . So, people are moving away from automated jobs, thinking more about business, developing their creativity, and we need training that will enhance those skills.

I think we should also discuss changing the current education system . Because that's too old-fashioned. Of course, well, you know, since you have children, you know better than I do. I also know some, from my wife's nephews and so on. So, in schools, there were classes like coding in the first grade, and people were saying things like, "Oh, kids should learn coding from the first grade," and so on.

Now I'm thinking, if a child is in first grade, let's say they have at least 12 or 13 years before entering the workforce, or even 15, 17, or 16 years in university, after 16 years, there will most likely be no need for coding anymore, which is more like that now. It's more like, what will a child learn? For example, a foreign language? Will they take prompt classes?

We're talking about speaking a foreign language, learning a foreign language, and the first examples of live translation are emerging. It even makes you think, " Okay, my child can learn English, but should I put effort into teaching them a third language or not? What will this child learn?" It's really like that. So, Barış, I think about this a lot. Can you believe it? Because, for example, I sent my child to a school that provided German language education.

I'm paying extra for OES, which is for school. But no, it's over, just like you said, there's nothing left of the barrier anymore. You know, that person who's going to leave doesn't stay there for a very short time . Or at least I'm thinking about things . So, as you said, why should one go to university? It feels like a waste of time right now. So, in the end, it seems like it would be more beneficial for someone to experiment, fail, succeed, and create something on their own, rather than going to university .

How are we going to manage these things? Honestly, I do n't have the answer either, but I'm thinking about it a lot. Because the values that schools instilled in the past don't have the same equivalent as they do now, and since the system hasn't changed, there are problems, of course, in terms of child development and so on . This is going off-topic now, but it's about how you exercise your brain, how you improve your thinking processes, and so on.

Yes. But these also need to be suitable for the new generation. Hopefully we can see some change around here too . But considering how quickly we entered the broadcasting world, I think the change there is at a very slow point. Of course. Yes. On the other hand, it can't be that fast anyway. So, you can't change the education system that quickly either . It's that widespread. That's why there's such a big dilemma there.

I'm really curious about the professions, school departments, and schools 20 or 30 years from now; they'll be interesting. I really think that when you disconnect, it'll be like, you know how they say now, " boomers" and all that, they don't even know how to open an email. I think it's going to be a world where you can catch up with trends very quickly. So, once it's broken, it's over, it's going to reach a point where there's no way to follow it anymore.

You might think, "Let me escape for a while and stay in this seaside town," but then you realize, "There are no phones anymore," and it's all turned into something else entirely. That's what I was going to say too; I'm also closely following the education system. This is how I'm following it. I don't go out in the middle of the day, for example, at 3 o'clock . From where?

There are full-fledged high schools. Since Kadıköy High School opens right around dismissal time here, there's a huge rush of people. So that's my only connection to education now . Because, you know, like, everyone's incredibly intelligent now, like in that cartoon called Hen, was his name Brain Man or something, there was a talking brain inside a glass jar, like a brain, it's like that, but outside, it's really going backwards, like a curve, the brains are progressing very fast, but physiologically, physically, what we do outside is completely curved, because I think they're incredibly disconnected from basic things like walking down the street or chatting with friends .

With everyone online, everyone trying to do things in this kind of chat environment, I think we can find a balance between that and education. But how can it be solved? Especially in career progression like this, the idea of being monitored in this way raises some questions for me as well. I'm also eagerly waiting. I hope such studies will take place . We'll wait and see what happens next.

At a point like, "Exactly." Exactly. Exactly. We got through something called a pandemic. So I think it was a very, very good lesson for us. It was a very good experience. Companies in particular, and individuals in general, have had to interact with computers to this extent perhaps for the first time in their lives . Apparently there's something called Zoom. I remember it from the very first moment.

For example, at my old company, my friends said there was Zoom. Here's the link . Look, you see, we can create a myth like this even from afar. Look at where we've come from on this topic; now we're doing podcasts and other things remotely. So I'm extremely pleased and happy to be a part of that transition . Marketing and artificial intelligence are actually the most important of these.

And we try to show interest as much as we can. We are trying to produce something. Let me change things up a bit, as a final summary of the episode. You also mentioned Ayşegül's YouTube channel. I had actually been following that cloud bot there as well . Do you have anything to do there in terms of content creation or something like that? Do you have a plan?

You even work with coding and things like that yourself. Because you're technically skilled in marketing too. Let me ask you something else. Is that wall behind you a garden wall, or have I been looking at it like it's a scenic view for a while now? No. The garden wall is ours. I'm in the office right now. I'm in a room right next to the garden wall in the office .

I thought... Yes, it seems high. You are in a tall building. I was even going to say something like, is it the Sütlüce campus or something? It was like being in a tall building with a view in the background . Yes. It's a plain wall right now, but imagining it that way is perfectly fine. Exactly. I'm at the Sütlice campus. TRUE. As for your question, yes, Cam continues to create content on social media .

Yes. I create content on YouTube, TikTok, and Instagram. There's also a significant number of curious people like that on TikTok, by the way . It's very active, you know, Instagram is much slower and calmer. TikTok is a platform that elicits a lot of reactions. I enjoy it because I follow these topics very closely. So I enjoy reading, researching, and looking things up, and I also enjoy sharing those experiences.

Because I enjoy sharing the knowledge I've gained . They also have years of experience . Because it could be useful for young people and in terms of showing them something . So I can say that I will continue creating content. Super. We'll also put the link to Y's YouTube channel under this YouTube channel. Our channel link will be below it, and so on . I don't know what will happen like this.

Exactly. Link tab. So, to wrap things up, and as we usually ask last, is there anything, anything in particular, that has really inspired or intrigued you recently ? If so, what kind? Well, actually, most of my time is spent working, researching things, etc. To be honest, I spend it in front of the computer. The things that truly define me are mostly the things I do outside of this world .

For example, seeing a new city , wandering around aimlessly, or maybe picking up a book and reading for an hour while walking, and then going on to see another new place – those city trips, those kinds of things really inspire me. I could name a few prominent cities like that. For example, Paris sounds great. Things like exploring cities and seeing beautiful architecture, and so on. Well, whatever you say, I can say this.

I would call this a trip. Another thing is that calm moments actually do me good too. So, you know, it's small, short perhaps, but quiet. This is my place in our office; I live on the Anatolian side of Istanbul. I'm coming to the European side. We actually have a boat service like this. A different experience than what you'd find in typical corporate settings . You know how a cruise ship leaves there in the morning?

Let's say the Üsküdar-Beşiktaş ferry is like a version of the existing ferry service that's been allocated to a specific company. There, the silence in the mornings, just being able to pick up a book and read, those kinds of moments, those moments really make me feel good. So actually, I'd say these are just escapades, fleeting moments, you know, from that perspective . Because I really enjoy reading, for example, I really love reading fiction.

A detail from a completely different fictional life in a completely different era can spark an idea in my mind. That then influences me in the work I do at this computer . So, I can give you the most basic example like this. So these are the things that have affected my life. I think it's really, really good. We were specifically talking about tempo and speed. I think it turned out great.

Well, stopping, slowing down, calming down from time to time is really difficult here, I mean, you know, Istanbul is so hectic now. Even though it's difficult, we have to create . Exactly. Y and Barış were already in Istanbul last week . So we couldn't get together and socialize . We were going to go somewhere recently. I said, "Either you go separately, I'll go separately, I'll go home and rest for an hour," and so on .

So, we're tired. Picture. Yes. Yes. That's why it's so valuable. Oh, thank you so much, Ayşegül. Well said! I had a lot of fun. I even took some really nice notes, the kind I want to look back on later. I hope the listeners enjoyed it too . I'd like to say thank you to everyone . Thank you very much, too. We had a great time. Thank you very much for your invitation, and thank you for your kind invitation.

I kindly request this again. It was very good. See you later. Goodbye. Good luck. Bye bye . Yeah.