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Ayşegül Göktaş Eroğlu

ArçelikDigital marketing

Nine years at Arçelik and a career spent inside digital marketing. She has built several functions from scratch, from media communications to marketing technology, data and personalisation. She shares her AI experiments on her own YouTube channel.

The episode

Episode 25
  1. 2540:03

    Ayşegül Göktaş Eroğlu on AI inside a large company

    Ayşegül Göktaş Eroğlu: Yapay Zeka, Dijital Pazarlama ve Geleceğin İş Gücü

    Ayşegül Göktaş Eroğlu has been at Arçelik for nine years and explains how change actually gets through a large organisation: not with announcements, but by running small trials and showing the result.

    Ayşegül Göktaş EroğluArtificial intelligenceDigital marketing