Topics
11 subjects11 on the busiest
Across thirty episodes the same arguments keep coming back around. Each subject collects the episodes that genuinely get into it.
Culture and team
Working in small teams, benefits, stock options and writing the culture down. Until it is written, everyone has a different version of it.
11 epBuilding from Turkey
Bootstrapping, the operational friction of running a company from Turkey, and the decision to incorporate abroad.
10 epArtificial intelligence
What AI actually changes in marketing, in a product and in a team, and how to tell the working part from the hype.
9 epDigital marketing
Performance marketing, the martech stack, and what a marketer’s job becomes when the channels keep moving.
9 epFunding and VC
Raising, not raising, and what you hand over when you do. Valuation, runway, and not having to become a unicorn.
6 epData and measurement
Server-side tracking, first-party data, attribution, and where data-led decision making actually breaks down.
6 epOpen startup
Running a company with the financials, the targets and the mistakes in public. What to publish matters less than what you are then obliged to live by.
5 epE-commerce
The mechanics of growth in e-commerce, consumer behaviour, and how brands choose between their channels.
4 epWays of working
Remote or office, hobbies, free time, and the relationship work ends up having with the rest of your life.
4 epB2B SaaS sales
Selling software to large companies. Discovery, scorecards, procurement, and what the person across the table is actually rewarded for.
3 epAgencies and partnerships
Working with marketing agencies, technology partners and occasionally with competitors. Why affiliate failed and partnership did not.
2 ep
The rule is the episode countdrawn against 11, the busiest subject