How We Measure
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E-commerce

4 episodes2 hr 59 min of it

The mechanics of growth in e-commerce, consumer behaviour, and how brands choose between their channels.

Every episode on this

4 of 30
  1. 1638:50

    Emre Ertaş on CRO, and being multidisciplinary by necessity

    Emre Ertaş: Veri Odaklı Düşünme, Dijital Dönüşüm ve Tüketici Davranışlarının Geleceği

    Emre Ertaş opens by describing CRO as an odd discipline that holds front end, UX and analytics together, and explains that he became full stack because nobody was managing the gaps between them.

    Emre ErtaşData and measurementE-commerce

  2. 151:05:19

    Samet Yıldız on order before tools, and learning how to learn

    Samet Yıldız: Veri Odaklı Düşünme, Yapay Zeka ve Dijital Dönemde Adaptasyon

    Samet Yıldız brought twenty years of software behind him into measurement, and one idea sits at the centre of this episode: build the order before you learn the tool.

    Samet YıldızData and measurementArtificial intelligence

  3. 1332:36

    Gözde Elönü on trends, Labubu and who furnishes a home now

    Gözde Elönü: Trendler, Tüketici Davranışları ve Sosyal Medyanın Gücü

    Gözde Elönü works in marketing at English Home, and this episode is about where trends come from and how far ahead the retail calendar has moved.

    Gözde ElönüE-commerceDigital marketing

  4. 1242:32

    Selim Tekay on planning a year ahead for Black Friday

    Selim Tekay: E-Ticaretin Geleceği ve Pazarlama Stratejileri

    Selim Tekay has worked on the ad network, agency and brand sides of e-commerce.

    Selim TekayE-commerceDigital marketing