How We Measure
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Data and measurement

6 episodes5 hr 31 min of it

Server-side tracking, first-party data, attribution, and where data-led decision making actually breaks down.

Every episode on this

6 of 30
  1. 2454:38

    Rıza Doruk Ercan on 15,000 martech tools and agentic commerce

    Rıza Doruk Ercan: Martech, Performans Pazarlama ve Agentic AI

    Rıza Doruk Ercan came into martech from performance marketing, and opens by pointing out there are around fifteen thousand tools in the market: you cannot be an expert in any meaningful fraction of…

    Rıza Doruk ErcanDigital marketingArtificial intelligence

  2. 1638:50

    Emre Ertaş on CRO, and being multidisciplinary by necessity

    Emre Ertaş: Veri Odaklı Düşünme, Dijital Dönüşüm ve Tüketici Davranışlarının Geleceği

    Emre Ertaş opens by describing CRO as an odd discipline that holds front end, UX and analytics together, and explains that he became full stack because nobody was managing the gaps between them.

    Emre ErtaşData and measurementE-commerce

  3. 151:05:19

    Samet Yıldız on order before tools, and learning how to learn

    Samet Yıldız: Veri Odaklı Düşünme, Yapay Zeka ve Dijital Dönemde Adaptasyon

    Samet Yıldız brought twenty years of software behind him into measurement, and one idea sits at the centre of this episode: build the order before you learn the tool.

    Samet YıldızData and measurementArtificial intelligence

  4. 141:04:06

    Şefik Özcan on the AI bubble, regtech and what gets cheapened

    Şefik Özcan: Yapay Zeka, Tüketim Kültürü ve Dijital Dönüşüm

    An hour-long conversation that starts on firm ground and ends somewhere else entirely. Şefik Özcan opens with a prediction: work will split into jobs in front of AI and jobs behind it.

    Şefik ÖzcanArtificial intelligenceData and measurement

  5. 1242:32

    Selim Tekay on planning a year ahead for Black Friday

    Selim Tekay: E-Ticaretin Geleceği ve Pazarlama Stratejileri

    Selim Tekay has worked on the ad network, agency and brand sides of e-commerce.

    Selim TekayE-commerceDigital marketing

  6. 101:05:51

    Cemil Toksöz on retail media and the AI overpromise

    Cemil Toksöz: Yapay Zeka Dijital Pazarlamayı Köreltiyor Mu?

    Cemil Toksöz has spent fifteen years on the agency, brand and now technology side of digital marketing.

    Cemil ToksözDigital marketingArtificial intelligence