How We Measure
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Artificial intelligence

9 episodes8 hr 5 min of it

What AI actually changes in marketing, in a product and in a team, and how to tell the working part from the hype.

Every episode on this

9 of 30
  1. 2850:47

    Ali Karabey on burn, hype and what actually motivates founders

    Ali Karabey: Yapay Zeka Hype’ı, Yatırım ve Gerçek Başarı

    Ali Karabey of 212 opens with a fast answer: he has no chance of being in a bad mood, because someone reading eighty to a hundred applications a week is constantly meeting energetic people.

    Ali KarabeyFunding and VCBuilding from Turkey

  2. 2540:03

    Ayşegül Göktaş Eroğlu on AI inside a large company

    Ayşegül Göktaş Eroğlu: Yapay Zeka, Dijital Pazarlama ve Geleceğin İş Gücü

    Ayşegül Göktaş Eroğlu has been at Arçelik for nine years and explains how change actually gets through a large organisation: not with announcements, but by running small trials and showing the result.

    Ayşegül Göktaş EroğluArtificial intelligenceDigital marketing

  3. 2454:38

    Rıza Doruk Ercan on 15,000 martech tools and agentic commerce

    Rıza Doruk Ercan: Martech, Performans Pazarlama ve Agentic AI

    Rıza Doruk Ercan came into martech from performance marketing, and opens by pointing out there are around fifteen thousand tools in the market: you cannot be an expert in any meaningful fraction of…

    Rıza Doruk ErcanDigital marketingArtificial intelligence

  4. 2259:13

    Özgür Mert Sarıgül and Fatma Yalçın on going into business with a friend

    Özgür Mert Sarıgül & Fatma Yalçın: Ajans Dünyası, Ortaklık Dinamikleri ve Yapay Zeka

    The first episode with two guests.

    Özgür Mert Sarıgül, Fatma YalçınAgencies and partnershipsDigital marketing

  5. 2153:35

    Ozan Uysal on AI decisions made out of FOMO

    Ozan Uysal: Yapay Zeka, FOMO ve Girişimcilikte Yeni Dönem

    The episode opens on Netflix redesigning its shows around shorter attention spans, and connects that to the same fragmentation at work.

    Ozan UysalArtificial intelligenceBuilding from Turkey

  6. 2031:07

    Ertuğrul Yıldız on running three brands at once

    Ertuğrul Yıldız: Dijital Pazarlamanın Bugünü ve Geleceği

    Ertuğrul Yıldız introduces himself as a father of a daughter first and a digital marketer second, and the episode opens there.

    Ertuğrul YıldızDigital marketingArtificial intelligence

  7. 151:05:19

    Samet Yıldız on order before tools, and learning how to learn

    Samet Yıldız: Veri Odaklı Düşünme, Yapay Zeka ve Dijital Dönemde Adaptasyon

    Samet Yıldız brought twenty years of software behind him into measurement, and one idea sits at the centre of this episode: build the order before you learn the tool.

    Samet YıldızData and measurementArtificial intelligence

  8. 141:04:06

    Şefik Özcan on the AI bubble, regtech and what gets cheapened

    Şefik Özcan: Yapay Zeka, Tüketim Kültürü ve Dijital Dönüşüm

    An hour-long conversation that starts on firm ground and ends somewhere else entirely. Şefik Özcan opens with a prediction: work will split into jobs in front of AI and jobs behind it.

    Şefik ÖzcanArtificial intelligenceData and measurement

  9. 101:05:51

    Cemil Toksöz on retail media and the AI overpromise

    Cemil Toksöz: Yapay Zeka Dijital Pazarlamayı Köreltiyor Mu?

    Cemil Toksöz has spent fifteen years on the agency, brand and now technology side of digital marketing.

    Cemil ToksözDigital marketingArtificial intelligence