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B2B SaaS sales

4 episodes1 hr 39 min of it

Selling software to large companies. Discovery, scorecards, procurement, and what the person across the table is actually rewarded for.

Every episode on this

4 of 33
  1. 3324:55

    Carmelo Squillaci on finding the customers worth winning

    Carmelo Squillaci: Why Your Best Leads Might Not Be Your Best Customers

    Carmelo Squillaci breaks down the product marketing work that happens before a lead becomes a customer worth keeping.

    Carmelo SquillaciB2B SaaS salesDigital marketing

  2. 1128:53

    Fırat Berber on discovery, rejection and telling people not to buy

    Fırat Berber: Türkiye’de SaaS Satış ve Büyüme Süreçleri

    Fırat Berber started in sales by being let go and told he might be better suited to something else.

    Fırat BerberB2B SaaS salesBuilding from Turkey

  3. 0324:08

    Agencies, partnerships and the affiliate scheme that failed

    Marketing Ajansları, Partnerlik Sistemimiz ve İş Birlikleri

    After finding product market fit Hardal put its effort into partnerships rather than direct sales.

    Agencies and partnershipsB2B SaaS sales

  4. 0220:53

    How we sell to enterprise

    Kurumsal Şirketlere Nasıl Yaklaşıyoruz

    What Hardal learned selling into large companies. The team started by showing prospects the technical errors their product would fix, and put every one of them on the defensive.

    B2B SaaS sales