A hat is the backbone of a startup

Episode 2639:53

The title is a joke and the episode is not. The two founders talk about what it took to organise MeasureCamp Istanbul, and what it means that a few years ago they were the two people in the corner trying to introduce themselves. In between there are arguments about hats, stickers and a mascot, which they defend: there is no point pretending you still work in a corporate job. It closes on a good observation about investment money being nothing but a number on a screen.

Published as Şapka Bir Startup’ın Bel Kemiğidir

What came out of it

7 points
  • MeasureCamp is a volunteer-run, global measurement event. Hardal organised the Istanbul edition.
  • A few years ago they were attendees. Leading something in the ecosystem is its own kind of progress.
  • The time spent on merch is a deliberate choice: there is no point acting like you still work somewhere corporate.
  • Investment money is a number on a screen. Abstract enough that one more or one fewer zero would go unnoticed.
  • Book recommendations: The Checklist Manifesto and The Consolations of Philosophy.
  • When stress does not accumulate, routine and structure are often what is dispersing it.
  • Two founders with a similar appetite for risk balance each other instead of egging each other on.

It is so digital, so purely a number, that you would not notice if there were one more zero on it.

21:21

There is no point acting as though we still work in some corporate job. We sit around looking at stickers, at mascots, at hats.

20:42

Chapters

20 cues

Transcript

7,555 words

Machine translated from the Turkish, so do not quote it. Timestamps open the video at that moment.

0:02

But we sit here looking at stickers, looking at Pascots, looking at hats. I think a hat is the backbone of a startup. I mean, it's really good, man. Because, you know what I mean? It's one of the main arteries, right? Of course, brother. So we're recording right now. Hopefully we're not going live again. We'll publish it anyway, at worst. What will happen? Mine says Hardal. It's not written on your end, just so you know .

0:31

Where? Barış Gurbuzler Hardal writes. We'll add Berkay later. Okay, I added it. Look, you should write in a solution-oriented way, man. Just say the word, brother, and you'll go there. Just tell us what you want, and we'll make it happen. Just keep hanging out there, man. Just focus on that one percent of the job . Damn, we're connected to the internet! You're from the other side of the world .

0:55

I'm doing a podcast on this part . We have microphones, we have headphones. The title isn't written there. Exactly, man. That's how humans get used to things quickly, you know. Humans get used to comfort very quickly. That's weird, man. I'm so surprised. We really need to talk about something else. So there are many things in our lives that we've become accustomed to taking for granted. We should be a little grateful for them.

1:21

I'm truly grateful for you sometimes. In fact, there was that book you recommended the other day. Hi. The beauty of everyday things lay in them. Objects. Exactly. And there you have it, the items made by folk artisans are actually quite effective, durable, and useful compared to industrially designed commercial goods. No commercial. So, he's saying, for example, there are no decorations, nothing at all. So it's cheap and long-lasting.

1:50

Exactly. I think it stems from... People use themselves as a point of reference like that, you know. For example, our people did this, or we did this, for instance, the Turks did this, and so on. That's a great idea. Yes, brother . And besides, it's a Japanese book, I mean, a book by a Japanese man. They have a lot of that "whatever I do, I want to do it in the best way possible" mentality, so there's an extra amount of thought put into it.

2:16

So, for example, if someone is making teapots, they want the simplest, cheapest one, but they need to do their job perfectly. I think there are many different perspectives. That's a good point of view . I don't know, I'll jump somewhere else from here. It just came to my mind. We started a series with their eyes, and now we've finished it. It appears in a show called The Pit .

2:34

The episode takes place in the emergency room, in the hospital's emergency department . And each episode is one hour long. So, for example, the first department's working hours are between 7 and 8, then 8 to 9, and so on . But here's what I noticed. I mean, when you're a doctor, especially if you work in an emergency room, for example, you don't have the luxury of slacking off.

2:52

So if you slack off at your job, because someone could die, or if you're not paying enough attention, and so on. I'm very grateful that he's not in our line of work. For example, let's say your mind is preoccupied and you couldn't perform well or focus that day . Nobody's dying, though . I think this is going to be a big deal too. Maybe someone's dying because of the butterfly effect, man.

3:13

I mean, I hope nobody's dying, but they're definitely dying, you understand ? I mean, like, you know, a staple gun or something, even the smallest thing you do, because it has a butterfly effect. Do you understand ? Yes. Have you ever actually witnessed a butterfly effect, I mean, a real butterfly effect? I never had one. I don't think a person could see something like that. I don't think they could guess if they have one.

3:40

For example, let's say it's a day you're not working, and you go out to eat, and with your order you might accidentally cause the waiter to spill something . This is a butterfly effect in a short pot, but perhaps when you spread it out over a longer period, over years, the way world wars are always described in history books—like, which world? In World War I, for example, the assassination of Ferdinand started the war, and so on .

4:09

In my mind, it's always a butterfly effect. Or, for example, isn't Covid actually a kind of butterfly effect? So, someone in Wuhan, someone... I'm putting conspiracy theories aside for now, but someone in Wuhan ate a bat and the whole world went crazy. This might be a butterfly effect, I don't know. I think, by definition, it might also refer to a slightly broader scope. So when you look at the whole world, you know, the butterfly effect, for example...

4:37

It's possible that the extinction of the dinosaurs led to the emergence of another generation, or something like that . So, it's a long story, or maybe, for example, Hitler's art teacher told him he couldn't paint well, and that's how he got into politics, or something like that. In the Ottoman Empire, there were also those things, like sultans being held hostage, and people secretly plotting against each other, of course .

5:12

Anyway... We were going to talk about something. We were going to talk about something, but the conversation got to this point. Yes, the book. There's a major camp coming soon. Well, there are some nice things. And before that, he will give an example of that thing. This is Japanese and... I'm saying Japanese. You said nobody dies, at least not doctors or pilots, their health levels are at a very high level.

5:30

What do they say? There's a book about professions that involve responsibility, things that are somewhat tied to human life and human conditions. Checklist manifesto, that's what it is. Hi. He's explaining something over there, man. For example, he wrote down the things a pilot needs to check before taking off. I recommend it. It's a really good book. So, if you follow this checklist, even if you feel bad that day, I think you'll somehow succeed.

5:58

Maybe you can minimize it. Yes. Maybe doctors work like that too, you know, resetting their minds and really following the checklist math, robotically. Yes. So, if it's a brain surgery, did you argue with your spouse at the time, or did you argue with your child ? you shouldn't get emotional. Could we apply this with Hardal instead ? I'm going to read this checklist manifesto. I really liked the mentality.

6:22

I recommend a short book. It's on Drive . If you had been reading on Drive for the past two years, you would have read it from there, but I don't. Oh man, it's still a secret, just today, I got a whole bunch of book recommendations. So, hopefully I'll finish the books I have on hand. Yes. Evg recommended a great book. He suggested it today, just now. Well, I'd like to suggest a book too, brother .

6:46

I'm rereading a book called "The Consolation of Philosophy". That's a very good book too. There are actually headings like that in the book . For example, let's say a headline is a consolation for disappointment, a consolation for not earning enough money, a consolation for being ostracized by society . There, each chapter actually tells the story of a philosopher and reveals their perspective on the subject. For example, in the consolation of not earning enough money, there's this philosopher—I've forgotten his name now— but he's actually quite fond of worldly pleasures, and he's describing how that philosopher viewed the subject .

7:23

An approach that suggests, even though he may be fond of worldly pleasures. It's quite a thought-provoking and enjoyable book. I recommend it. It's very easy to read and actually very good. I was curious too. I can definitely check. If we're done with the book thing then, exactly . If our book club is over, let's get a book . That's all for our book club, man. Okay brother, I want to talk about something.

7:44

Because we never spoke. So, this year Majasure Camp Türkiye is talking about Dostoevsky and all that, right? Things like classics, world classics, books, things like, " I brought this book today, let's talk about this book," and so on. So, for whom do the bells toll this week ? We'll summarize it briefly. Hey man, this is actually the first time we've been the organizers of a proper event.

8:11

Well, even though we're not alone, Uğur and Pelin are also supporting us. Shoutout, but actually we've taken on a serious burden besides dealing with Hardal, and the event is this weekend. How are you feeling? So, how are your feelings about organizing events? We could also say that by the time this podcast is released, there's a very high chance our event will have already taken place. So, we can combine it with something like, "So, how were our feelings?"

8:39

The event was very good, exceeding expectations . Let's also talk about expectations in this section. Let's see what happens. Let's see what happens. Honestly, I'm so happy and I realized I did something like this. It's been a few months since we started organizing this event, and I've brought this up in many of these meetings, like sales meetings and the like. So, we even use it for things like inviting people and stuff, we say...

9:03

Oh, by the way, we're organizing the Major Camp event and we were wondering if you'd like to come or something. So I noticed something. This is perhaps something to be truly proud of. So, in terms of ecosystems, it might not mean much. Yes. It's a good system, but I'm talking about the fact that we're the ones implementing it. Because, back when we didn't even have a name, this organizer was around, and now the fact that we, as people who started from scratch, are a part of such an organization, a companion, a complement to it, makes me very happy.

9:34

That's why it's something to be proud of. I'd say our seats felt a little... well, puffed up. Absolutely. For those who don't know, it's actually a global event based on volunteer work. This event is specifically organized by companies in the analytics and measurement fields coming together . Major camp. And we are a part of it. That's why it's something to be proud of. Yes. Yes. So, this is also in a format we call Campler Unconference.

10:01

So everyone can go and create whichever session they want. You place a card there. You can say, "I'm going to do this session in one of the rooms between 11:30 and 11:30," and you went to the one in New York. Here's Beyza from our group who went to the one in Amsterdam. I went to Madrid for two years and so on. Being on the organizer side is a really interesting feeling.

10:21

There were times when it was genuinely busier than our normal work. I said, "What are we doing?" but I agree, we've literally stopped trying to sell Hardal. We're inviting people to Major Camp and all that, but we don't really have anything like that. It's not like they come to Major Camp and then... whatever. When we meet someone casually during a chat, we usually tell everyone at the meeting, " By the way, you absolutely must come to Major Camp!"

10:47

Then we won't take them. Those who say that should listen to us from here; we won't accept it . And there's also something else, it's great, I'm excited about that. In previous years, the participation in Turkey was a bit more concentrated with many agencies. Looking at the participants this year, we really see that people from all areas of the industry, working with data, analytics, and marketing, have registered.

11:06

There are many people from outside of Türkiye as well. In fact, if we can manage this, we're even considering live broadcasts with other major camps. Let's see. I'm excited. I think it will go well. And one of my biggest expectations and sources of excitement is this. Inevitably, since we've been holding sales meetings for the last two years or so, we've met a lot of people over the past three years or so.

11:35

Where is the participant list, I mean, where are the 200 people? 200-250 people will come. I feel like we know about 80% of them. So, this reunion will be like a high school reunion, you know, like, "Hey, what have you been up to? Where have you been? Where are you working now?" and I feel like there will be a lot of those kinds of things . I'm also a little excited because I'll be chatting with people.

11:50

Last year, when we participated, I think we had a bit of a tendency to try and sell something while talking to people. So, like, we want people to know about us and all that. Now, I think it will be very fun and enjoyable because there won't be any stress about it. We even arranged for a mascot, and we planned to bring that mascot inside and create some entertainment for the people.

12:14

So, how big is the mascot, by the way? I mean, I was completely left out of the process, man. It's so big. Something like that, about the size a normal person could fit inside, but twice as large, and surrounded by plush toys... can it fit through doorways? That's the only thing that came to my mind. Of course, of course, brother. It'll pass, man, it'll pass. Of course.

12:32

The guys, you know, there's a part in Fren where they're trying to make the seat pivot, and there, they say, 'We'll insert it by rotating the guy like this .' Brother, since it's completely plush inside, the guy or woman who comes in there is given a power bank to go with the mascot, and that power bank does something... It provides ventilation for that thing. Of course, it's very good technology.

12:57

Of course, of course. So, because it was such a closed-off thing, we wanted it to be the best, the most beautiful. God forbid . So, what are your expectations from the event, brother? So what do you expect? This is a Saturday, we'll probably get there around 8:00 in the morning. We'll be there until 67 in the evening, as long as our energy allows . What are your expectations regarding the event?

13:20

As an organizer, I do n't have very high expectations. My expectation as a participant is that, compared to last year, we'll see more people conducting sessions, especially in foreign languages, where people give each other "shut-out" answers, and nobody does a "show-off." This would help move away from the "blind leading the blind" mentality, given that this is already a niche field, and provide a good example for newcomers to the sector.

13:52

That's my aim and goal. What are your expectations for this event? Brother, I have the same problem. I was here last year, and when I say last year, it's been two years since December 2024. It's been almost two years. A year and a half. I couldn't join certain sessions at that time. So I hadn't been able to attend many sessions because I was busy chatting with people outside .

14:12

This year, I'm hoping for something that involves attending more sessions, and especially sessions that interest me more . I'm expecting a major camp. Besides that, I'd like to hold a session as well . I hadn't been able to prepare at all last year. I hope I have a good session structure this year. I remember your session too. Yours was quite nice. You've chosen another flashy topic for yourself this year, too.

14:34

Brother, it's going to be great. Hopefully there will be participants. Yes, yes, I think so. It will definitely happen. This incredible trend is an incredibly educational topic. I have no other expectations besides that . So I have a feeling we'll be very tired by evening. Last year, during a presentation, I suggested we have a team event like this one evening. Do you remember when we said we'd all go out for a drink together ?

14:54

And we were dying of exhaustion . We had already broken up earlier, or something like that. No one could even speak. from exhaustion. I remember it being a beautiful place. is where we drank rock. But I also remember something else. It was as if we had brought something with us, you know. Do you remember? It was like there was some kind of rule, some kind of cupboard rule, those huge, bazooka-like things.

15:17

He entered the licorice. Exactly, bro. Exactly. Roll up. Two big roll-ups, of course. And there were four of us at the event. So, there wo n't be many of us this time either. I think 67 people will come. So I don't know what will probably happen tonight. It will probably have an early share. So it will be great to be leading something like this in Istanbul .

15:34

The foreign participants especially need someone there to stand up for them. Let's take care of our grandfather. Well, because there's this thing about me, you know, like, offering them Turkish coffee, Turkish Light lokum, taking a photo in Ortaköy, doing something, it's like there's a sense of ownership, but maybe they know Istanbul better than we do. Of course, it definitely depends on the group of people attending, but it happened last year too, there were people coming from the Netherlands.

16:05

What a pity . Since most of the songs were in Turkish, they couldn't listen to them very well. But I experienced the same thing myself. At the first Major Camp Madrid I went to, 80% of the sections were in Spanish, right? I couldn't access it, or rather, a certain part of it at all. Some of the courses I took were extremely technical, and so on . So I came out of it looking like a mess, but...

16:23

It's nice to meet people . I am excited. I also think it added to our experience in terms of organizing events . So I think we can consider that as well, and our plan this year is to organize plenty of events, both in Istanbul and especially in Europe . Other than that, it was a good experience. We're even saying that maybe we can take on other Mejasure Camps next month; I think it would be a great experience for us.

16:53

So, really, look how far we've come. A few years ago, the company had three or four people, and we were just going around trying to talk to people in corners as participants. Now, we've reached a point where we're organizing the second one in Istanbul . Oh, that's a wonderful thing . So, honestly, I'm enjoying this whole thing here. The teacher has both courage and the ability to do it, and all of that comes from experience.

17:14

So, as you said, it's a great experience for us, especially since we'll be focusing on both the community and the events side this year. This house, all these memories, these mementos, where will they go? Exactly. Let the people produce goods in their provinces, and we'll organize events. I feel like we're going in the wrong direction. Sometimes, when everyone is like, " Hey, like, we're like, well, like...", that really strikes me as funny .

17:39

We're obsessing over and arguing about an incredible amount of merchandise . What happened last time, so now we're going to work with someone for merchandise. We'll give him a shoutout when he starts working too, and we'll talk about hats and stuff, and I realized something. What a hat should look like: types of hats, colors, shapes. So much information has accumulated in my head that I can say things like "it's all jumbled up."

18:05

The hat should n't be like that. The girl says, for example, there are some that are like washed fabric. So I'm saying no, it shouldn't be like that because you can have those kinds of hats made by any custom craftsman, and so on and so forth. So I was wondering when our heads became so overloaded with this kind of information. But on the other hand, I really liked it .

18:24

So we've officially gained enough product knowledge to open an e-commerce store. If we dig a little deeper, we're already going all the way to the stitching points. That's why, sir, you see me in this textile factory, in some shady, makeshift workshop, with all these fancy, stylish, stylish machines. Exactly. What are you doing, Barış? Well, I'm trying to grow some produce. In the past, you'd be placing these masters, right?

18:46

Like, "Hey boss, what happened?" and "Yeah, it's possible." Why not? That's why I like the feeling that things are going in the opposite direction . And I think, especially for example, hats have become very much a part of us for this reason . For example, we both wear hats in 80% of the podcasts. And I think that nowadays, people are trying to humanize brands more, even with technological products.

19:13

They're trying to make it more accessible through events and whatnot . I think the fact that we're moving in that direction, that is, when dealing with people, we're investing in something more physical, more tangible, and that's what I like about it . It seems more fun. So, I'm not sure if releasing another AI tool or AI future is the right business-wise decision. Time will tell . Well, time and fate will tell.

19:40

The economy will show, but I mean, both an inner voice, the experiences we've gained so far, and the knowledge we've acquired—let's say, the books we've read—all show this: there's really no single right way to do this. Focusing on just one thing can lead people astray. I'm still more drawn to that. So, creating a module for AI and integrating it into the product, and while we're almost correcting our stress levels, I corrected the same word again.

20:12

So, there's no point in talking about our stress threshold and acting like we're still working in those corporate environments. For example, working in an agency . Oh my God, did we get that job done? What happened? We need to go live now, and so on. Yes, we could do it this way too, but we're sitting here looking at stickers, passcodes, hats... and I think a hat is the backbone of a startup.

20:36

I mean, it's really good, man. Because, you know what I mean? It's one of the main arteries, right? Of course, brother. So, for example, there's this one LinkedIn reporter, whom we don't want to name, who keeps giving news, saying things like, "Hey, this company got this much investment, that company got this much investment, this and that." The house was one of ours, in fact, there was this guy in California, a cover agent, you know, the Serial Entrepreneur type or something like that .

21:09

I saw his post, bro. He shared something. I liked it very much. For example, $1 million in physical form, okay? How far will it go? Here's a hundred-dollar bill, for example, with banknotes saying "enjoy your meal." I eat blueberries, and when you physically put the money down, it comes up to about here in my pocket. a normal $1 million comes to this amount when you stack it all up.

21:31

Actually, not that much . A stack of something like this, man. 5 billion. Yes. I found that very interesting . He calculated it down to the last detail, like the paper's thickness is about 0.040 inches . Brother, how much is 5 billion dollars ? He showed Burge Kalifa and all that. He's passing big buildings and so on . So, how much is 100 billion? It goes into space and stuff, it passes through the atmosphere quite a bit.

21:54

He's into space stuff and stuff . Now that I think about it, the fact that these ten coins physically exist and that we have the ability to manage them is a very interesting thing. So I think there's no harm in trying everything. And you have to look at the fun side of it. That's what I'm trying to say. Yes. And speaking of frankness, I'd like to add this as well .

22:16

I think the excitement diminishes a bit when things go digital . For example, I remember the moment the money arrived in our account when we received an investment . It feels like a game. Suddenly, an amount is displayed there. Yes. Exactly. I mean, all that effort, all those meetings, all that hard work... if it were just for that, it wouldn't be like this, right? Why don't you send the money back?

22:42

We don't want it. No, for example, I would be much happier if someone did something like this. So, we've secured the investment, we're invited somewhere, we open the door, and all the money is right there on the table, for example. Then of course we'd go crazy, for example, we'd hug, we'd be happy, we'd take pictures, we'd jump on the money and all that. You know, like, we bought this, but otherwise it's something like that .

23:05

Okay brother, let me give you the password. It's like when you make a money transfer and you get a code with a few digits. It's like receiving an authentication code, or some kind of code. You don't really get that carried away. You're saying digital, right? Because it's so digital, just a digital number, even if there's an extra zero, it doesn't make a difference to you; you don't notice the difference.

23:26

Exactly. If there were one more zero, you'd lose your mind; in your calculations, it would go up. Yes, but things like that do happen. Oh, he wrote 10,000. So you're saying he wrote 10 million? Yes. Oh yes, of course, don't misunderstand me, it's not like we don't need money or that we have no use for money, I mean, of course. But on the other hand, we're not like that either, we're not capitalist sympathizers.

23:51

Do you understand? So, we're not approaching anyone just to be pro-capitalist, and we're trying to create something while we're in this state. I think this is the best example of that. So, look, we started with a podcast, and it's been half an hour of talking, we haven't even set a topic, and the first good news we announced was that we're going to be organizers at Major Camp.

24:13

Exactly. But we didn't mention investments. Now that you mention it, it reminded me of something . This alone shows the thing. I wonder if it's... I wonder if it's bad news or something. No, brother. So, I think even this shows it, you know ? So even this shows that we are on the right track. Yes. Yes. Yes. And then there's the fact that, really, in different areas, for example, the team is growing, you know, we're working with more brands.

24:35

With everything being so digital, sometimes people can't seem to grasp what's important . So, for example, let's say every brand we work with, we get to receive a plaque or sign a jersey, you know what I mean? This will be something more realistic. Or, for example, last time, about a month ago, the whole team got together. There were only one or two people missing, but when there are 10 people in the room at once, things like that happen.

24:57

So you're saying we've become quite a team without even realizing it? For example, I think they do a lot of things for people; they make them feel valued, they make them happy. Otherwise, a person really doesn't realize what they're doing, what they're up to, or what they're dealing with. Both remembering him that way and, as you said, rejoicing in the right things, or let's say, finding joy in little things, appreciating them , enjoying them, I think that's very, very important.

25:24

I hope we continue to do so. I don't know. Things are going well for now. That's absolutely true. So, thankfully, I think that became the theme of the topic again. So, we have gratitude and a hat; I'll write something on the hat. Couldn't we just write "Thank you" instead? Brother, it might be misunderstood. He's talking about Hakan Şükür and all that stuff. Well, the company is based in America anyway.

25:45

Oh come on, man. all the keywords match and so on. That's ridiculous. Exactly. Exactly. TRUE. Let's write something expressing gratitude. It could be gratitude. Yes. Well, it would be a bit... something. It gives a feminine feel. Something like Şükran, Şükran Analic, etc. Shukran Analytics is really good, right? Exactly. And I'm glad we're in this whole thing, really. It's not like this podcast, or the topic we're discussing right now, is like we're performing a prayer of gratitude .

26:19

Oh my God. It's not like I'm glad something like this happened. It is also important to emphasize this point. These are the examples we gave. Celebrating things, not forgetting to celebrate things. So this is what we mean by gratitude. Did you receive investment? Ok . I think you should stop for a day and really celebrate and appreciate it. If this money were in a physical form, what could you do with it?

26:41

So, I think we both actually attach importance to those physical phenomena . I think we are showing appreciation. I think the celebratory aspect of it, the part about stopping and not forgetting things, is very valuable. Because otherwise, you'll put on blinders and really turn the company into Utopia. Here, you can bring people in and, as if you were planning a marriage, you can also play out a boss-employee relationship with them.

27:07

So you play games. But you can also do something with a realistic drive to achieve things, to achieve things together . That makes perfect sense. Look, even the previous one, which is related to the topic, oh, it's broken, do you see? I was going to show you something, but wait, bro. Yes, I don't believe it. Is it broken, or did only the back come off ? It's not broken, but the back came off.

27:30

Well , I put it there to put it on the wall . I forgot. I removed it. Let me show you, man. This guy is incredibly connected to the previous topic, it's a nice thing, and I really love having our logo here next to Google, and this is one of the first camps you've been to, and these designs and stuff... I don't know, these things make me happy.

27:57

I mean, I guess I got jinxed. Anyway, you'll manage to do it. If the glass didn't break, it's not the glass, man. Well, it's a normal HR framework. I put it there so I could do something with the other one. No way, man. I think they're good things, too. I'd be the first to get up and hang up too, but I also watch for about 25 minutes.

28:18

Hey brother, can I tell you something? That's great, I mean, someone's watching, they're at home right now, of course. Hey, do you know what someone did, bro? People watch these kinds of game videos, you know. There used to be a game. Do you remember? You'd lift boxes left and right and add them up, like 2 + 2 = 4, then 4, then 6 things, then no, like 6,000, 48,000, try to reach a number like that.

28:42

Yes. Yes. Well, math, math calculations, man. Someone is having AI do it, meaning AI is playing the game. The AI is playing a game, and his brother is live-streaming it on YouTube and TikTok, and people are watching like crazy as he plays. Imagine, that's great. So if you did it, it would definitely get views. Meanwhile, I've been watching things like Nintendo 64 repair videos occasionally, and those keep popping up on my screen.

29:10

Yes. Well, like the old days, watch repair shops, nice restoration. Exactly. The watch is quite a restoration, watch repair... my son, what a thing this watch is, it's made by humans, I mean, when I see the watch, man. Yes, that's absolutely true. That's very interesting. Now, how did he do it? That's a really extreme event . You should film it too, though, because you don't know, for example, how to repair a watch .

29:29

He tries to repair a watch without knowing anything about it . Something is happening. He was doing... something. These parts are... well, I'm adding more parts. There are two watches. You finish one, and then you have a bunch of pieces lying around on the side. Or maybe these were unnecessary too. but... well, it's really good. I'm sometimes surprised by our resilience. And I'm thinking about that too.

29:56

I wonder if it's going to explode somewhere? So we don't get to release enough pressure, and really, all this stress... Because, for example, it was the subject of a lecture and a discussion at Bilgi University recently . For example, whenever I've been a guest, this question always comes up. It was an interesting question related to entrepreneurship; it was the same question that kept coming up . Are you satisfied?

30:16

Isn't this stressful? So how did it happen? Now, when you look at it, it's like we're carrying the salaries of 15 people on our shoulders . So it's not just about salary, but there's also the financial stress of the job. Are you thinking about this, for example? So, can you imagine that we can discharge these things or relieve our stress? Brother, I think we're only letting things slide to a certain point.

30:40

So I think, I don't know how we did it, but from day one we've been very comfortable with the idea that this is a marathon . So maybe it's not very good in the eyes of investors, or other startups, but we, for example, are taking vacations. There are days on weekends when we don't even turn on our laptops or computers . For example, you've become obsessed with shooting lately.

31:03

We sometimes talk about gardening, plants and things like that . So, besides these technological devices, we also expend energy on many other things, and I think all of those are ways to release that energy. I think sitting down and designing a mascot is also a way to de-stress. We're actually pursuing this because we're interested and curious about it, but we happened to be able to do it under the umbrella of Hardal.

31:23

That's why I think all of these are methods of catharsis. Because when we look back at today, I think there have been very stressful times too. we get stressed, we wonder what's going to happen, and so on . But it feels like we always managed to keep the pace going somehow, even back then. So, in the long run, I think if we can maintain this mindset, if we continue to live with this awareness, we can somehow get by .

31:48

For example, I'm not very stressed right now. I don't know how you feel. We have quite a lot of work to do, but I don't feel stressed at all . Perhaps someone had mentioned it to him recently. I don't remember where I heard it, but it was quite recently, something about startup founders going to a psychologist specifically for this issue, and how certain topics might be discussed.

32:12

I honestly don't think so either, and there's a fear lurking within me. I'm really questioning whether I'm internalizing this internally and it's going to come out somewhere, but I also feel like we've conditioned ourselves to avoid stress in a way. So, for example, right now at 3:00 PM we're recording our second podcast of the day, but isn't there any work to be done in the background? So, there are jobs, actually .

32:34

There are quite a few, but we're spreading it out within such a framework and such a systematic area, and we're progressing in a planned and programmed way, that it's perhaps become something like a ritual at some point, and it's like a habit now. How can you ride a bike so carelessly? Actually, your bike got stolen, now that you're there... you know what's going to happen. Why did you bring up this topic?

32:58

Brother, I was going to give motor memory as an example of muscle memory . The best example is a bicycle, man. Because you're not falling, are you? I'd appreciate it if you could add that, brother. In the edit, I'd appreciate it if we could add a picture of my bike with a caption like "will remember you" or something similar . I agree. And there's another thing... I think we did a good job with this.

33:15

We used to egg each other on a lot, man. For example, we were talking about something. We were starting to do it that day. Now we're cutting each other off a lot. So this isn't a priority, we'll see. There's no rush. We have another topic to discuss right now. For example, I think we use linearity very actively and effectively. So, it becomes an issue. The task is opened immediately, and they are sent to triage.

33:39

It's moving from triage to backlog. He's there now. It's being put into the planning stage, and so on. I think that kills FOMO and all that. Or is it that there's an endless FOMO (Fear of Missing Out)? Just opening LinkedIn or something like that makes you lose your mind. When you look at the tasks you have, it starts to drive you crazy . I think we can talk about this now because we didn't do that.

33:55

And thankfully, the team does take a significant amount of work off our shoulders, or something like that. I think that has a big influence too. These kinds of mechanisms can actually keep turning for us too, at a certain point . We are simply focusing our efforts on adding new gears right now. I think it fits well. I definitely think so too. So, at the same time, these burdens have been lifted from our shoulders.

34:14

So, as I said, when we look at the cumulative effect of these, they are all experiences, but in the background, it might also be somewhat connected to personality. So, if we were two different personas with a higher risk appetite, maybe instead of constantly cutting each other down or trying to improve each other, we could actually be something that constantly works together, you know . Because, well, a very large percentage of people find it risky .

34:44

How can I quit my current job to start such a venture, or how can I find a partner and move forward like this? Really, maybe it's just luck, or maybe something else . That's why I'm happy, I mean, I wanted to give you a shot there too, in the same way. I'm very happy too, brother. And also, you really put in a lot of effort, you put effort into the relationship too.

35:09

You're building the relationship there, too, man. Because when you look up two words or so, for example, you go and see things like, " Doing business with a partner," "There are so many reasons not to do business with a partner," "Your brother-in-law," "You got into the construction business, things you shouldn't do," and so on. You understand? Maybe we need to change people's perspective on forming companies and partnerships.

35:27

Well, let me put it this way... And I think, at one point in the conversation, someone was thinking, "Should we do the Şükr Analytics project together, and when should we do it?" Like, "Hey, I have the hat design in mind, you know?" Like, "Should the hat be... vintage-style?" Exactly, exactly. Hey, I really like the velvet hats you're wearing. That's a completely different contribution, man. These will leave a mark from the stitches.

36:01

Brother, you'll have to do some stitching on these, of course. Stitch, stitch. Exactly. Brother, seriously, it means that if we, as specialized workers, were to take on that job, we could manage it. Maybe this is what keeps it alive, I mean, I really don't want it to be perceived as... well, just sitting around doing nothing. They've abandoned everything else to this job. Look, for example, we were the same a year ago, and people were saying that from the outside, we looked like we'd dropped everything and were just having fun.

36:27

But look, right now we were talking about hats a year ago too. Hey, remember we're going to get a hoodie made? We're going to get a hotg implanted right here on Hoody's sleeve. Exactly. Which operating system should have a hot dog emoji? For example, we were debating whether the iPhone iOS operating system should have its own emoji, or whether we could create one ourselves . Well, it happened somehow.

36:50

I think it's a nice OG hoodie, but you're right. I think it stems from that. So it stems from our curiosity about such unrelated things . It's very interesting and I think it's also inspiring. So, while it might seem insignificant from the outside, and at some point might be something not worth stressing about, we could perhaps elaborate on these aspects later on, under a different concept or something like that .

37:17

Because, for example, I think the James example from Postdog is very good. Dude, he even made an action figure of himself! And it's incredibly illogical. That's extreme. Meanwhile, its marketing value might be zero, but it could still be very good. Of course, that's normal, right away, bro. So, if we, a small group like us in Türkiye, can talk about this right now, imagine what investors are thinking?

37:39

Did they get investment from SEO? They received investment from somewhere. He took it from everyone. That's incredible. Now, imagine the perspective of the investors there: "Look, this is investment, this is the company growing." Okay, boss, we put in the money and the guy had an action figure made. So, it exists. You're making an action figure of the company's top guy, the main character, the root guy. They had also created a virtual baby a few months earlier.

38:10

Yes, that's a post from Tamagoici. It was like a combined form or something. They have puppets and things like that. I mean, I love them very, very much. from a marketing perspective, I agree, man, they completely transformed their websites into something that's not UX-friendly at all, for example . Yes. Yes. They have a very interesting UI and all that. That's a great attempt, a nice experiment, something like that .

38:29

That's how people stick in people's minds . Fun topics. Exactly. Perhaps it should be this way. I think we're being a little too hard on ourselves. I'm saying this for the people who tell us these things. We take our jobs a little too seriously. You said it really does happen, that some people don't die in the end. So, if you don't send that email that day, if you don't solve that linear task that day, nobody dies, and maybe you'll become a little more aware of that and truly be grateful, like in the "grateful analytics" example .

38:58

Thankfully, he's actually thinking about it. You should be grateful... I can't find the right word, but this is the best word I can think of. Exactly, bro. I'm choosing the word of the day today. Today's word is... let's get a hat made for it right away. Honestly, you said it so well! We talk for half an hour and then he leaves. We've filmed another podcast. I need to go and fix this frame .

39:20

Is n't your mind on that? So, for the last 20 minutes, all you've been thinking about is this, man. Well, good repairs. I'll eat too . Well, as you can see, I'm very hungry . You were already throwing away those peanuts, man. I buried some blueberries on one side. Enjoy your meal. Enjoy your meal . Good luck to everyone. See you later. Exactly. We're waiting for everyone at Major Camp.

39:42

Well , even since they've come. I'm so glad you came. Thank you. I'm so glad you came. Okay, take a good look. Bye bye. Yeah.