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Emre Ertaş

Tatil BudurDigital marketing and CRO

Has worked since his first year at university, across creative agencies, marketing agencies and influencer marketing. He specialised in conversion rate optimisation and says he became full stack because nobody was managing the gaps between disciplines. He now builds data-led campaigns in travel.

The episode

Episode 16
  1. 1638:50

    Emre Ertaş on CRO, and being multidisciplinary by necessity

    Emre Ertaş: Veri Odaklı Düşünme, Dijital Dönüşüm ve Tüketici Davranışlarının Geleceği

    Emre Ertaş opens by describing CRO as an odd discipline that holds front end, UX and analytics together, and explains that he became full stack because nobody was managing the gaps between them.

    Emre ErtaşData and measurementE-commerce