Keep the container.
Hand off the hosting.
Your sGTM container runs on a domain you own. Hardal runs the hosting, monitoring, consent rules and delivery underneath it.
Running sGTM yourself
The container, the tags, the tag plan
Your teamThe host, its scaling and its bill
HardalPatching, monitoring and the pager
HardalConsent rules and identifier hashing
HardalDestination APIs when they change
Hardal
Your team keeps the container. Hardal takes the other four lines.
The container runs on a subdomain you own, so the data path does not change hands.
The container, the tags, the tag plan: your team. The host, its scaling and its bill: Hardal. Patching, monitoring and the pager: Hardal. Consent rules and identifier hashing: Hardal. Destination APIs when they change: Hardal.
Already running Hardal
From your site to each platform
Collect
Events arrive on a subdomain you own, wired to your sGTM container. Web and mobile use the same path.
Govern
Hardal applies your consent rules, hashes approved identifiers, and deduplicates browser and server events on event ID.
Deliver
Events go out server to server, and Hardal logs what each platform accepted.
What the rate covers
Managed sGTM hosting
Hardal runs, monitors and patches the container host. Your team keeps the container and the tags.
Cookieless collection
Web and app events without third-party cookies, reading the consent state your CMP records.
Managed destinations
GA4, Meta, Google Ads, TikTok and your warehouse, kept current as each API changes.
Governance before delivery
Hashing, redaction and consent rules run per destination, before anything is stored or forwarded.
Your raw events
The event stream stays queryable and routes to the warehouse you nominate.
Setup and support
Guided setup for tags, DNS and destinations, then a shared channel when something breaks.
“We moved all our marketing onto our own first-party data with Hardal. The whole setup took days, not months.”
Gözde Elönü
Digital Marketing Manager, English Home
Against running it in house
Self-hosting gives your team direct control of the infrastructure, and the pager that comes with it.
Hosting
Self-hosted
You provision and run the infrastructure.
With Hardal
Managed, on a subdomain you own.
Consent and PII
Self-hosted
You build the rules yourself.
With Hardal
Built in, configured by you.
Platform changes
Self-hosted
You track each API and fix breakages.
With Hardal
Hardal tracks them.
When it breaks at 2am
Self-hosted
You monitor and troubleshoot.
With Hardal
Monitoring and support included.
Published pricing
Priced on events collected, not on seats.
Basic
$249
5,000,000 events
Professional
$599
10,000,000 events
Premium
$1,599
20,000,000 events
Enterprise
Quoted
Above 20,000,000 events
Hosted in the US, UK, EU, EMEA and Asia.
Certified to sit in your data path
GDPR Controls
Consent and data protection
ISO 27701
Privacy Information Management
ISO 9001:2015
Quality Management System
ISO 27001
Information Security Management
TLS / SSL
Encrypted in transit
Questions we get asked
Is server-side collection a way around consent?
No. If you sell into the UK or EU you still need opt-in consent and Consent Mode v2, and your GDPR, CCPA and KVKK obligations are unchanged. Hardal reads consent from your banner and applies it before an event reaches any destination.
Will this make GA4 and Meta agree?
No. They count different things over different windows, and Meta models what it cannot observe. What changes is that every event has one record on your own server, so you can explain the difference.
How long does setup take?
One to three days for a typical web setup, once the tag plan, DNS access and destination credentials are ready. Custom and headless storefronts take longer.
What does it cost?
$249 a month for 5 million events, $599 for 10 million, $1,599 for 20 million. Above that is quoted.
Run sGTM without becoming the hosting team
Tell us what you run today. We will look at your setup and map the rollout.