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Rıza Doruk Ercan

IndependentMartech and growth

Came into marketing technology from performance marketing. He argues for working tool agnostically and for going deep where marketing meets psychology, sociology and economics. He talks about what agentic commerce does to measurement.

The episode

Episode 24
  1. 2454:38

    Rıza Doruk Ercan on 15,000 martech tools and agentic commerce

    Rıza Doruk Ercan: Martech, Performans Pazarlama ve Agentic AI

    Rıza Doruk Ercan came into martech from performance marketing, and opens by pointing out there are around fifteen thousand tools in the market: you cannot be an expert in any meaningful fraction of…

    Rıza Doruk ErcanDigital marketingArtificial intelligence