Our POC Process
The Proof of Concept (POC) process guide
Baris Gurbuzler & Berkay Demirbas
2 min read
POC Structure Overview
Hardal offers two distinct client paths with tailored POC approaches:
Low Tier (Basic, Pro) | High Tier (Premium, Enterprise) | |
---|---|---|
Trial Period | 15 days | 30 days |
Payment Method | Credit Card Preferred (Invoice is optional in Pro & Premium) | Invoice-based |
Setup | No access requested | No access requested |
DNS Implementation | Not included in POC | Not included in POC |
Contract | Agreeing to Terms & Agreements | Async with POC process (if possible e-signature) |
Reporting Support (Looker Studio etc.) | Additional consulting service sold for hourly fee | Additional consulting service sold for hourly fee |
1. Low Tier Clients (Basic, Pro)
1.1 Trial Structure
- Duration: 15-day trial period
- Setup Requirements: No access requested but guided by Customer Success
- Payment Processing:
- Credit card information collected at the beginning of the trial
- First payment processed automatically when the trial period ends
- Recurring billing every 30 days thereafter
1.2 Setup Process
- Initial Onboarding:
- Collect client's essential tracking requirements
- Establish necessary data connections
- Provide access to the dashboard
- Implementation Focus:
- Configure core tracking parameters
- Set up essential integrations
- Enable basic reporting capabilities
- DNS Implementation:
- Positioned as an optional value-add
- Can be implemented at any point after the initial setup
- Should be presented as an enhancement
1.3 Trial-to-Paid Conversion
- Check-in on day 10
- Review initial results and implementation success
- Address any concerns before automatic billing begins
- Confirm continuation
- Focus on Connections & Dashboard
2. High Tier Clients (Premium, Enterprise)
2.1 Trial Structure
- Duration: 30-day comprehensive evaluation
- Setup Requirements: Tailored implementation plan
- Payment Processing:
- No credit card required
- Invoice-based billing begins immediately after POC
2.2 Enterprise POC Process
- Discovery & Scoping:
- Detailed assessment of tracking needs
- Identification of key stakeholders
- Documentation of success criteria
- Implementation:
- Regular status updates
- Technical guidance and support throughout the process
- Evaluation:
- Structured review at POC conclusion
- Presentation of insights and value delivered
2.3 DNS Implementation
- Not included in initial Enterprise POC
- Presented as part of the detailed post-POC implementation
- Value proposition clearly articulated in terms of performance and data ownership