How We Sell | Handbook

We are NOT the best sellers

We have to be honest, we are not the best sales people, we are not a big fan of selling Hardal - we like solving problems with Hardal. That's why our sales process focuses on understanding your challenges first, then determining if our solutions can help.

Our Sales Philosophy

Listen First - We begin by understanding your specific measurement and analytics challenges.
Consult, Don't Pitch - Our sales calls are consulting sessions where we explore your needs together.
Provide Real Value - Even if you don't become a customer, you should walk away with useful insights.

The Hardal Sales Process

1. Discovery

We start by asking questions to understand:

Your current analytics setup
Key challenges you're facing
Data privacy and compliance concerns
Business goals for measurement

2. Problem Identification

Together, we identify specific pain points that could be addressed with better measurement infrastructure. While doing this, we create a scorecard for ourselves to keep track of our conversations See our scorecard page

3. Solution Exploration

We explain how Hardal might help solve these challenges, with transparent discussion of both capabilities and limitations.

4. Testing

If you are not sure if how Hardal would work (we get it, it's a bit complicated sometimes) we offer Free Proof of Concept where you test Hardal in your environment before making any commitment See our POC page

5. Implementation Planning

If Hardal is a good fit, we create a clear roadmap for full implementation, setting realistic expectations for timeline and outcomes.

Our Promise

It doesn't make sense to push for a tool that you don't need, that's why our churn rates are so low! That why we promise:

We'll tell you if we don't think Hardal is the right solution
We'll be upfront about any limitations
We'll help you understand what you really need, even if it's not us