Ideal Customer Profile

Who we build Hardal for - the profile behind our ICP.

1 min readUpdated today

This is the profile we design, price, and sell for.

Ideal Customer

Description

  • - Companies that invest in digital marketing

Pain Point

  • - Losing data and attribution.

Budget

  • - $10K+/month digital media spend

Marketing Size

  • - +2 marketing team.

Roles

  • - The person who's responsible for the marketing budget
  • - Power users of marketing in the company

Needs

  • - Wants to have an impact on the KPIs, and has goals to get a promotion or show off to the team
  • - Needs to trust the data

Has

  • - Has more than one sales channel (web, app, offline) and a technical person that he/she can ask for opinions

Doesn't Have

  • - A data/engineering/IT team driving the buying decision
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