Hardal vs Triple Whale

Hardal compares to Triple Whale for ecommerce attribution, server-side tracking, and first-party data infrastructure. Triple Whale is good option for analytics and ROAS dashboard for DTC brands, while Hardal becomes the server-side data layer that powers accurate conversions and privacy-safe measurement.

Server-side tracking infrastructure		Depends on integrations
Conversions API (Meta, Google, TikTok)	Native
Data ownership	100% first-party	Shared SaaS cloud
Self-hosted
Hosting regions	EU, US and Türkiye	Global cloud
Web Analytics		Ecommerce focus
Mobile Analytics
Custom JSON event params Data Hub
Marketing Attribution Data Hub
User Distinct Data Hub		Pixel & cookie based
Offline/Online Data Matching
Destinations S2S Webhook		Pre-built destinations
ETL/Data Governance		Reporting layer
Data Retention	Custom	Plan-based
Data Redaction
Auto PII Hashing
Pricing	Custom	Subscription-based

Details above are indicative, based on publicly available information. Please always verify with each vendor's latest documentation and pricing.

When to use Hardal vs Triple Whale

• Choose Hardal when you need a first-party server-side data layer to power Meta CAPI, Google, TikTok and multi-channel measurement, with full data ownership and governance.
• Choose Triple Whale when you want an ecommerce analytics and ROAS dashboard on top of your existing tracking setup, especially for Shopify-native teams.

You can also use Hardal + Triple Whale together — Hardal as the server-side event and data infrastructure, and Triple Whale as the reporting and attribution UI your marketing team already loves.