Hardal vs Stape
Hardal compares to Stape for server-side GTM Hosting, CAPI (Meta Conversions API) and TikTok eAPI Hosting.
Hardal compares to Stape for server-side GTM Hosting, CAPI (Meta Conversions API) and TikTok eAPI Hosting. Stape is good option for sGTM or CAPI Hosting. But if you need more then just hosting, you can use Hardal.
If you're evaluating hosting because of Safari ITP, cookieless GA4 with sGTM, or Meta Conversions API, Hardal includes those as product, not extra hosting SKUs.
Costing it out? Stape pricing explained breaks down the plans, what counts as a request, and the one-container-one-site rule that decides multi-brand budgets.
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| Server-side Google Tag Manager (sGTM) Hosting | ||
| CAPI (Meta) Hosting | ||
| TikTok eAPI Hosting | ||
| Data ownership | 100% first-party | Shared cloud |
| Self-hosted | ||
| Hosting regions | US, UK, EU, EMEA and Asia, or self-hosted anywhere | EU and US |
| Web Analytics | ||
| Mobile Analytics | ||
| Custom JSON event params Data Hub | ||
| Marketing Attribution Data Hub | ||
| User Distinct Data Hub | ||
| Offline/Online Data Matching | ||
| Destinations S2S Webhook | ||
| ETL/Data Governance | ||
| Data Retention | Custom | 30 days |
| Data Redaction | ||
| Auto PII Hashing | ||
| Pricing Aug 2026 | From $249/m | From $17/m |
In their words
Meet our customersGözde Elönü
Digital Marketing Manager
We moved all our marketing onto our own first-party data with Hardal. The whole setup took days, not months.
Can Karcı
Senior Digital Marketing Manager
We saw immediate improvements in audience targeting and conversion rates, and Hardal had our server-side setup done fast.
Serra Gürpınar
E-commerce Digital Marketing Manager
We beat our sales and ROAS targets in a very short time. Seeing audience optimization and attribution across the whole customer journey has been invaluable.
Ugur Can Çene
E-Commerce Manager
We switched to Hardal's server-side tracking for Web, iOS and Android, and now rely on first-party marketing data across every platform.
Ertugrul Yildiz
Digital Marketing Manager
Hardal gives us one complete, consistent view of our customers across all our brands. Every team works from the same numbers.
Frequently Asked Questions
Specific answers about Hardal and Stape.