How İpekyol Achieved 192% Conversion Tracking Improvement with Hardal Meta Conversions API

İpekyol, one of Turkey's leading fashion retail brands with 242 domestic stores and 58 international stores across 12 countries, achieved remarkable conversion tracking improvements through Hardal's Meta Conversions API implementation with Analytica House.

The Challenge

• Browser-based pixel tracking was missing significant conversion data due to cookie restrictions and iOS privacy updates
• Incomplete tracking data limiting campaign optimization across multi-channel e-commerce operations
• Difficulty capturing the full customer journey
• Need for more reliable data to support advertising decisions across international markets

Why Hardal?

In partnership with Analytica House, İpekyol implemented Hardal's Meta Conversions API for server-side tracking:

• Comprehensive event tracking including Add to Cart and Initiate Checkout
• Advanced matching with email, first name, phone, postcode, and surname
• Server-side infrastructure eliminating browser-based limitations
• Automatic and manual setup modes for optimal data capture

Results Achieved

Conversion Tracking:

• Add to Cart Events: +61.8% increase in additional conversions vs. pixel-only
• Initiate Checkout Events: +192.2% increase in additional conversions vs. pixel alone

Advanced Matching:

• 7% of Add to Cart events enriched with advanced matching data
• 15% of Initiate Checkout events benefiting from enhanced data quality

Business Impact:

• Significantly improved data accuracy enabling better campaign optimization
• Reliable conversion data supporting advertising decisions across 12 international markets
• Enhanced customer journey tracking across İpekyol's extensive store network

Implementation Partner: Analytica House Digital Analytics Agency