DESA: Transforming Analytics Through First-Party Tracking

DESA, Turkey's leading leather manufacturer and retailer, implemented Hardal's cookieless tracking solution to eliminate third-party cookie dependency and achieve complete analytics accuracy across their e-commerce operations.

The Challenge

DESA faced measurement gaps due to browser privacy restrictions. Safari ITP, Chrome privacy updates, and iOS changes blocked analytics data, creating incomplete visibility and unreliable attribution that made campaign optimization impossible.

• Incomplete customer journey visibility from cookie blocking
• Lost session data affecting strategic decisions
• Unreliable attribution across marketing channels
• Inaccurate performance metrics preventing effective optimization

Why Hardal?

• Custom domain analytics — Cookieless user identification
• Server-side measurement — Bypassing browser restrictions entirely
• Privacy-compliant first-party data collection — KVKK-compliant
• Cross-device attribution — Through first-party identifiers

Results Achieved

• Complete elimination of Safari and browser-based data loss
• Consistent tracking across all browsers and platforms unaffected by privacy restrictions
• Accurate ROI measurement across all channels with reliable multi-touch attribution
• Enhanced campaign optimization through accurate metrics and superior data quality
• Future-proof analytics prepared for evolving privacy landscape