Hardal vs Google Analytics 360

Hardal compares to Google Analytics 360 for enterprise analytics, server-side tracking, and privacy-first measurement. GA360 is powerful for Google ecosystem integration and advanced reporting, while Hardal becomes the server-side measurement infrastructure that captures complete data first-party and provides full freedom.

Server-side tracking architecture	Native	Depends on integrations
iOS app data collection
Conversions API (Meta, Google, TikTok)		Limited
Cookie consent bypass
Mobile attribution (Firebase, Adjust)		Limited
Self-hosted option
BigQuery export
Unsampled reports	Always	Yes (360 only)
Missing attribuion
Custom event parameters		25 per event
Data retention	Custom	14 months
GDPR/CCPA compliance	Built-in	Requires consent mode
Auto PII hashing		Manual setup
Real-time data	< 1 min	~24 hours
Annual pricing	$2.5k-$30k	$50k-$150k+

Details above are indicative, based on publicly available information. Please always verify with each vendor's latest documentation and pricing.

When to use Hardal vs GA 360

• Choose Hardal when you need complete data despite cookie consent and iOS restrictions, with server-side architecture that captures every event before browsers can block them. Essential for accurate ROAS and ad platform optimization.
• Choose GA360 when you're deeply integrated with Google's ecosystem and operate primarily in low-cookie-consent regions, with limited mobile app tracking needs.

You can also use Hardal + GA360 together — Hardal as the server-side measurement layer ensuring data completeness, and GA360 for Google Ads integration and advanced reporting features your team already uses.