Hardal vs Google Analytics 360
Hardal compares to Google Analytics 360 for marketing attribution , server-side tracking, and privacy-first measurement infrastructure.
Hardal compares to Google Analytics 360 for enterprise analytics, server-side tracking, and privacy-first measurement. GA360 is powerful for Google ecosystem integration and advanced reporting, while Hardal becomes the server-side measurement infrastructure that captures complete data first-party and provides full freedom.
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|---|---|---|
| Server-side tracking architecture | Native | Depends on integrations |
| iOS app data collection | ||
| Conversions API (Meta, Google, TikTok) | Limited | |
| Cookie consent bypass | ||
| Mobile attribution (Firebase, Adjust) | Limited | |
| Self-hosted option | ||
| BigQuery export | ||
| Unsampled reports | Always | Yes (360 only) |
| Missing attribuion | ||
| Custom event parameters | 25 per event | |
| Data retention | Custom | 14 months |
| GDPR/CCPA compliance | Built-in | Requires consent mode |
| Auto PII hashing | Manual setup | |
| Real-time data | < 1 min | ~24 hours |
| Annual pricing | $2.5k-$30k | $50k-$150k+ |
Details above are indicative, based on publicly available information. Please always verify with each vendor's latest documentation and pricing.
When to use Hardal vs GA 360
- Choose Hardal when you need complete data despite cookie consent and iOS restrictions, with server-side architecture that captures every event before browsers can block them. Essential for accurate ROAS and ad platform optimization.
- Choose GA360 when you're deeply integrated with Google's ecosystem and operate primarily in low-cookie-consent regions, with limited mobile app tracking needs.
You can also use Hardal + GA360 together — Hardal as the server-side measurement layer ensuring data completeness, and GA360 for Google Ads integration and advanced reporting features your team already uses.
In their words
Meet our customersGözde Elönü
Digital Marketing Manager
We moved all our marketing onto our own first-party data with Hardal. The whole setup took days, not months.
Can Karcı
Senior Digital Marketing Manager
We saw immediate improvements in audience targeting and conversion rates, and Hardal had our server-side setup done fast.
Serra Gürpınar
E-commerce Digital Marketing Manager
We beat our sales and ROAS targets in a very short time. Seeing audience optimization and attribution across the whole customer journey has been invaluable.
Ugur Can Çene
E-Commerce Manager
We switched to Hardal's server-side tracking for Web, iOS and Android, and now rely on first-party marketing data across every platform.
Ertugrul Yildiz
Digital Marketing Manager
Hardal gives us one complete, consistent view of our customers across all our brands. Every team works from the same numbers.
Frequently Asked Questions
Specific answers about Hardal and Google Analytics 360.