Suwen was losing important conversion data from their Meta advertising campaigns because their existing tracking setup was no longer sufficient. With browser restrictions and iOS privacy updates, they were unable to see the full customer journey, which made campaign optimization difficult.
Why Hardal?
Suwen used traditional pixel tracking, but this method could not fully handle today's privacy restrictions and ad blockers. As a result, a large part of customer behavior and conversions was not being tracked. This limited Suwen's ability to clearly understand campaign performance and make data-driven decisions.
Hardal's Meta CAPI solution, implemented by Optdcom, established dual-layer tracking that captures every conversion.
Key advantages delivered by Hardal:
- Server-side Meta Conversions API - Direct server-to-server tracking bypassing browser limitations entirely
- Hybrid tracking architecture - Combined pixel and server-side infrastructure for complete data capture
- Advanced matching implementation - Enhanced customer parameters including hashed email, name, gender, phone, and postal data
- Real-time processing - Immediate conversion data for faster campaign optimization
Implementation Process
- Meta Conversions API was integrated alongside existing browser pixel
- Advanced matching parameters were configured to capture comprehensive customer information
- Server-side tracking was established to capture events missed by browser-only tracking
- Event quality monitoring was activated ensuring optimal data accuracy
The professional implementation by Optdcom dramatically reduced data loss from browser restrictions and privacy limitations.
Results Achieved
Add to Cart Performance
- 150.2% increase in tracked Add to Cart conversions compared to pixel alone
- Complete visibility into cart abandonment patterns
View Content Tracking
- 146.1% increase in tracked View Content events versus pixel-only implementation
- Comprehensive understanding of product browsing behavior
Business Impact
- More effective Meta campaigns powered by complete conversion data
- Better ROAS visibility revealing true campaign performance
- Enhanced remarketing audiences built from comprehensive event tracking
- Improved customer targeting through advanced matching parameters
- Confident optimization decisions based on reliable, complete data
About Suwen
Founded in 2003 in Istanbul by a dynamic team aiming to make a difference in the underwear industry, Suwen empowers women with a comprehensive range of products from underwear to home wear, beachwear, cosmetics and perfumery. With a commitment to quality, aesthetics and functionality, Suwen continues to grow rapidly in Turkey and abroad through our strong store network and e-commerce platforms.