How Suwen Achieved Privacy-First Analytics with Hardal Cookieless Tracking

Suwen, a leading women's underwear and lifestyle brand, transformed their analytics capabilities through Optdcom's implementation of Hardal's first-party, cookieless tracking solution across their expanding store network and e-commerce platforms.

The Challenge

• Safari ITP blocking significant fashion retail data
• Chrome and Firefox privacy restrictions limiting measurement capabilities
• iOS privacy updates dramatically reducing mobile analytics accuracy
• Incomplete customer journey visibility across underwear and lifestyle shopping
• Fragmented session tracking affecting conversion analysis

Why Hardal?

In partnership with digital agency Optdcom, Suwen implemented Hardal's comprehensive first-party tracking infrastructure, establishing cookieless analytics that eliminated third-party cookie dependency.

• Custom domain tracking — Independent of cookies, across all browsers
• Cookieless user identification — Consistent tracking across all sessions
• Privacy-compliant measurement — KVKK-compliant, respecting customer preferences
• Persistent identification — Across fashion browsing and purchase sessions
• Cross-device attribution — Connecting mobile and desktop shopping

Results Achieved

Analytics Transformation:

• Complete elimination of Safari and browser-based tracking limitations
• Consistent measurement across all browsers and devices
• Accurate customer journey visibility supporting strategic decisions
• Reliable behavioral insights for product development

Marketing Performance:

• Accurate ROI measurement across campaigns
• Reliable attribution with complete customer data
• Enhanced targeting based on comprehensive behavioral insights
• Improved optimization through accurate metrics

Implementation Partner: Optdcom Digital Agency