Kiğılı: 184.6% More Purchase Conversions Through Meta CAPI Advanced Matching

Kiğılı, one of Turkey's most established menswear brands with over 85 years of heritage, achieved exceptional conversion tracking improvements through Hardal's Meta Conversions API implementation with advanced matching capabilities.

The Challenge

Kiğılı faced measurement gaps in capturing complete conversion data for Meta campaigns. Ad blockers, browser restrictions, and iOS privacy updates blocked conversion events, resulting in incomplete performance measurement that made effective campaign optimization impossible.

• Inaccurate conversion measurement capturing only a fraction of actual purchases
• Weak audience signals limiting Meta's algorithm optimization
• Limited remarketing potential from incomplete event tracking
• Poor attribution visibility preventing understanding of true campaign effectiveness

Why Hardal?

• Server-to-server communication bypassing all client-side limitations
• Advanced matching capturing email, name, phone, state, and ZIP code
• Real-time conversion data transmission for immediate campaign optimization
• First-party data collection eliminating ad blocker impact

Results Achieved

• 184.6% increase in additional purchase conversions vs. pixel alone
• 7 out of 10 advanced matching score significantly enhancing Meta's conversion matching
• Complete elimination of tracking gaps from ad blockers and browser restrictions
• 2.8x more conversion signals feeding Meta's algorithms
• Improved ROAS visibility through more accurate return on ad spend measurement
• Stronger remarketing audiences built from complete conversion data