How Kiğılı Achieved Cookie-Independent Analytics with Hardal's First-Party Tracking

Kiğılı, with over 85 years of menswear heritage, eliminated third-party cookie dependency and achieved complete analytics visibility through Hardal's first-party, cookieless tracking infrastructure.

The Challenge

• Safari ITP blocking significant customer data
• Chrome privacy updates progressively limiting measurement
• iOS privacy changes dramatically reducing mobile analytics accuracy
• Incomplete customer journey visibility across fashion retail experience
• Fragmented session tracking affecting conversion analysis

Why Hardal?

Kiğılı implemented Hardal's comprehensive first-party tracking infrastructure, establishing cookieless analytics independent of third-party cookies while maintaining complete measurement accuracy.

• Custom domain server-side tracking — Eliminating cookie dependency entirely
• Cookieless user identification — Maintaining accuracy across all browsers
• Privacy-compliant first-party data collection — KVKK-compliant
• Complete behavioral analytics — Unaffected by browser restrictions

Results Achieved

Analytics Transformation:

• Complete elimination of browser-based tracking limitations
• Consistent measurement across all browsers and platforms
• Accurate customer journey visibility for strategic decisions
• Future-proof analytics architecture

Marketing Performance:

• Reliable ROI measurement across all channels
• Accurate attribution with complete customer data
• Better targeting based on comprehensive insights