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Carmelo Squillaci

B2B SaaSProduct marketer

A product marketer with experience in B2B SaaS. He talks through ICPs, lead scoring, KPI ownership, and the internal alignment required for product marketing to work with sales and product.

The episode

Episode 33
  1. 3324:55

    Carmelo Squillaci on finding the customers worth winning

    Carmelo Squillaci: Why Your Best Leads Might Not Be Your Best Customers

    Carmelo Squillaci breaks down the product marketing work that happens before a lead becomes a customer worth keeping.

    Carmelo SquillaciB2B SaaS salesDigital marketing