What is Meta Signals Gateway?
How to set up Meta Signals Gateway using Hardal's first-party server-to-server connections and server-hosted solution
Signals Gateway is an easy, low-cost, all-in-one solution that puts you in control of your data. With Signals Gateway, you can connect your first-party data from any source to any destination, streamlining your data handling processes and unlocking valuable insights to optimise your marketing campaigns.
Source: Meta Signals Gateway
What Signals Gateway can do?
- You can send event data directly to BigQuery
- You can send event data to your custom destinations like Google Analytics Measurement Protocol, or your own API, etc.
Setup Options
Below is a detailed comparison of the three available setup options for Signals Gateway:
| Feature | Self-hosted (e.g., AWS) | Hardal Server-hosted |
|---|---|---|
| Setup Time | Depends on your technical resources | 2 minutes |
| Technical Difficulty | High | Low |
Option 1: Self-hosted
For detailed implementation of the self-hosted solution, please refer to Meta's official documentation at Meta Developer Documentation.
This option provides maximum control but requires significant technical resources and maintenance.
Option 2: Hardal Server-hosted
Prerequisites
- Meta Business Manager account
- Hardal account. If you don't have one, you can request a demo here
- Basic understanding of HTTP requests
Step-by-Step Guide
- Go to Server-side Hosts on Hardal Dashboard and configure your server-side host to Signals Gateway
Start creating your pipeline. Once you configure your pipeline, you will receive an invitation link to join Meta's Signals Gateway, similar to CAPI.
This is an example of how you can configure your Signals Gateway while using Hardal. Here, we are using our own custom domain as the gateway. So, this is your own custom domain, like
capig.example.com. If you don't have any of this, you can reach us here.
- Add your SDK to your website or app.
- Configure your pixel for you marketing need to access first-party cookie from your website.
- Once you configure your pixel, you can start sending events to your pipeline.
Congratulations! 🎊
You have successfully set up Signals Gateway using Hardal. Now, you can start sending events to your pipeline and enjoy the benefits of Signals Gateway.
Hardal Connections
You can also use Hardal's native server-to-server connections to connect your first-party data from any source to any destination, for better data governance with auto PII-hashing and privacy as alternative to Meta Signals Gateway.
