Kiğılı, one of Turkey's most established menswear brands with over 85 years of heritage, achieved exceptional conversion tracking improvements through Hardal's Meta Conversions API implementation with advanced matching capabilities.
The Challenge
Kiğılı faced measurement gaps in capturing complete conversion data for Meta campaigns. Ad blockers, browser restrictions, and iOS privacy updates blocked conversion events, resulting in incomplete performance measurement that made effective campaign optimization impossible.
The solution was comprehensive Meta Conversions API with advanced matching capabilities.
Key Problems:
- Inaccurate conversion measurement capturing only a fraction of actual purchases
- Weak audience signals limiting Meta's algorithm optimization
- Limited remarketing potential from incomplete event tracking
- Poor attribution visibility preventing understanding of true campaign effectiveness
The Solution
- Server-to-server communication bypassing all client-side limitations
- Advanced matching implementation capturing email, name, phone, state, and ZIP code
- Real-time conversion data transmission for immediate campaign optimization
- First-party data collection eliminating ad blocker impact
Kiğılı implemented server-side tracking optimized for e-commerce with comprehensive customer data collection.
Impact and Results
- 184.6% increase in additional purchase conversions reported vs pixel alone
- 7 out of 10 advanced matching score significantly enhancing Meta's conversion matching ability
- Complete elimination of tracking gaps from ad blockers and browser restrictions
- Enhanced campaign optimization with Meta's algorithms receiving 2.8x more conversion signals
- Improved ROAS visibility through more accurate return on ad spend measurements
- Stronger remarketing audiences built from complete conversion data
How Kiğılı Uses Hardal
Kiğılı leverages Hardal's platform to maximize Meta advertising performance:
- Meta Conversions API - Professional server-side implementation capturing all purchase events
- Advanced Matching - Comprehensive customer data collection achieving high match quality scores
- First-party data collection - Eliminate client-side tracking limitations and ad blocker impact
- Privacy compliance - KVKK-compliant data processing while maximizing marketing effectiveness