Kiğılı, with over 85 years of menswear heritage, eliminated third-party cookie dependency and achieved complete analytics visibility through Hardal's first-party, cookieless tracking infrastructure.
The Challenge
Browser Privacy Restrictions
- Safari Intelligent Tracking Prevention blocking significant customer data
- Chrome privacy updates progressively limiting measurement capabilities
- Firefox Enhanced Tracking Protection preventing complete tracking
- iOS privacy changes dramatically reducing mobile analytics accuracy
Analytics Limitations
- Incomplete customer journey visibility across fashion retail experience
- Lost behavioral data from privacy-conscious shoppers
- Fragmented session tracking affecting conversion analysis
- Poor multi-touch attribution across lengthy purchase consideration
The Solution
Kiğılı implemented Hardal's comprehensive first-party tracking infrastructure, establishing cookieless analytics independent of third-party cookies while maintaining complete measurement accuracy.
First-Party Infrastructure
- Custom domain server-side tracking eliminating cookie dependency
- Cookieless user identification maintaining accuracy
- Privacy-compliant first-party data collection
- Complete behavioral analytics unaffected by browser restrictions
Impact and Results
Analytics Transformation
- Complete elimination of browser-based tracking limitations
- Consistent measurement across all browsers and platforms
- Accurate customer journey visibility for strategic decisions
- Future-proof analytics architecture
Marketing Performance
- Reliable ROI measurement across all channels
- Accurate attribution with complete customer data
- Enhanced optimization through reliable metrics
- Better targeting based on comprehensive insights
##How Kiğılı Uses Hardal
Kiğılı leverages Hardal's platform to achieve first-party analytics excellence:
- Cookieless tracking infrastructure - Server-side measurement eliminating cookie dependency
- Complete customer journey visibility - Accurate tracking across all touchpoints
- Privacy-compliant data collection - KVKK-compliant first-party data processing
- Future-proof analytics - Measurement independence from third-party cookies
- Enhanced marketing performance - Reliable metrics supporting data-driven decisions.