How Twist achieved complete analytics independence with cookieless tracking

Twist, Turkey's trendsetting fashion and footwear brand, faced critical analytics challenges as browser privacy restrictions limited their ability to understand the complete customer journey. Safari Intelligent Tracking Prevention, Chrome privacy updates, and iOS privacy changes were blocking significant fashion retail data, creating incomplete visibility across the shopping experience and poor multi-touch attribution.

The solution was comprehensive first-party tracking infrastructure with cookieless analytics, establishing measurement independent of third-party cookies.

Why Hardal?

Twist was struggling with browser privacy restrictions that prevented complete tracking of their fashion shopping experience. Safari ITP, Firefox Enhanced Tracking Protection, and iOS privacy changes were creating fragmented session tracking, lost behavioral data from privacy-conscious shoppers, and incomplete customer journey visibility that affected conversion analysis and strategic decisions.

Hardal's cookieless tracking solution, implemented by Analytica House, eliminated cookie dependency while maintaining complete analytics accuracy.

Key advantages delivered by Hardal:

• Server-side first-party infrastructure - Custom domain server-side tracking eliminating cookie dependency entirely
• Cookieless user identification - Persistent identification maintaining accuracy across product browsing sessions
• Privacy-compliant data collection - Complete behavioral analytics unaffected by browser restrictions
• Cross-device attribution - Connected shopping journeys providing complete visibility into fashion category performance
• Future-proof architecture - Analytics infrastructure independent of evolving browser privacy restrictions

Implementation Process

• First-party tracking infrastructure was deployed on custom domain eliminating third-party cookie dependency
• Cookieless user identification was established maintaining persistent tracking accuracy
• Server-side measurement was implemented providing complete behavioral analytics
• Cross-device attribution system was configured connecting shopping journeys across platforms
• Privacy-compliant data collection was activated ensuring regulatory compliance

Partnering with Analytica House, the implementation established cookieless analytics that delivers complete customer journey visibility for strategic fashion retail decisions.

Results Achieved

Analytics Transformation:

• Complete elimination of browser-based tracking limitations across all platforms
• Consistent measurement across Safari, Chrome, Firefox, and all mobile browsers
• Accurate customer journey visibility enabling data-driven strategic decisions
• Future-proof analytics architecture independent of browser privacy changes

Marketing Performance:

• Accurate ROI measurement across all fashion campaigns and channels
• Reliable attribution with complete customer data unaffected by privacy restrictions
• Enhanced optimization through reliable metrics and comprehensive insights
• Better targeting based on complete behavioral analytics and shopping patterns

Business Impact:

• Persistent identification across product browsing and shopping sessions
• Complete visibility into fashion category performance and conversion funnels
• Accurate funnel analysis enabling conversion optimization strategies
• Strategic competitive advantage through superior measurement capabilities

Implementation Partner: Analytica House Digital Analytics Agency